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Marketing Estate Planning, Elder Law and Probate

Estate Planning, Elder Law and Probate

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Jennifer Goddard, MBA
CEO & Founder, Integrity Marketing Solutions
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Welcome to Integrity Marketing Solutions, where we transform your estate planning or elder law firm into an online powerhouse.

As a boutique, high-end digital marketing agency, we cater exclusively to the unique needs of the estate planning and elder law sectors, ensuring that our expertise is laser-focused on achieving your desired outcomes.

In today's competitive legal landscape, it's crucial to stand out from the crowd, establish trust, and position yourself as the premier choice for clients seeking estate planning, elder law or probate legal services.

That's where we come in. Our comprehensive digital marketing solutions are designed to help your firm dominate your market online, allowing you to focus on what you do best – providing exceptional legal services to your clients.

Let us to help unlock your firm's full potential online.

Experience the difference that a dedicated, high-end digital marketing agency can make for your estate planning or elder law firm. Together, we'll build an online presence that positions you as the premier choice for legal services in your market.

Exclusively serving estate planning and elder law firms
How We Get Results

We get your branding right to attract your ideal clients across all of your online channels.


Your website is your marketing hub. Designed to convert and pre-qualify.


Dominate your market with search engine optimization so your best prospects find you first.


Integrate your online marketing for fully automated tracking, reporting and follow-up.


You’re never alone! Your personal coach brings the data and the strategies to help you succeed!

Client Success Stories

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Marketing Services and Solutions

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The Legal Marketing SYSTEM to Attract and Convert Your Ideal Clients 

A powerful legal marketing system is the secret to scaling your estate planning or elder law firm. The Essential Solution® attracts your ideal clients and sets you up to command premium fees. Even more that, the system is tested and proven to build momentum and leverage.

Here's what happens with most marketing efforts ... each new campaign starts from scratch. And, far too often, everything stalls out because there’s always a missing piece to be created, fixed, updated or changed. Not to mention the unexpected cost over-runs!

The Essential Solution can replace 90 percent of the expensive, time-wasting marketing you’ve been doing. From generating qualified leads through the entire process of capturing leads, strategic follow-up, drip-marketing and relationship-building, the Essential Solution provides a crystal-clear game plan to harness the power of internet marketing to attract and convert your ideal clients and achieve your revenue and lifestyle goals

Estate Planning and Elder Law Website Design & SEO

Discover the difference of website design services exclusively for estate planning and elder law firms seeking to dominate their market online. With our deep understanding of your legal market we create websites that not only captivate visitors but also convert them into new clients.

Experience the power of optimized website design, crafted to convey your expertise, establish trust, and position your firm as the go-to authority in your market. Our intuitive content publishing platform allows for easy updates and maintenance, ensuring your site remains fresh and relevant.

The Power of Niche-Focused SEO for Estate Planning and Elder Law Firms

Our focused approach to search engine optimization ensures that your firm stands out in local search results on Google, positioning you as the go-to authority for estate planning, elder law and probate legal services.

Done-For-You Law Firm SEO

You (and your staff) will love the convenience of our done-for-you, hands-off SEO services, backed by our team of experts who understand the intricacies of marketing and estate planning or elder law firm. We work with you and your team to develop a strategic plan that aligns with your firm's objectives and targets the right audience in your market.

Google Business Profile (GBP) Optimization

In today's digital landscape, a well-optimized GBP is crucial for your firm's online marketing success and visibility. Our optimization services help your firm appear in the local map pack near the top of search results. This prime positioning enables you to attract your ideal prospects and showcase your expertise in the estate planning and elder law market. With our deep knowledge of this niche, we understand the factors that drive client decisions and how to make your firm stand out.

Reviews and Reputation Management

Consistently earning new 5-star Google reviews is crucial for your firm's online marketing success and reputation. Our expert team takes the burden of requesting and following up on reviews off your shoulders, streamlining the process and allowing you to focus on providing top-notch legal services. We actively seek client feedback, ensuring a strong and trustworthy reputation for your firm. We also respond to reviews promptly, syndicating 4 and 5-star reviews back to your website to send trust and authority signals to Google.

You remain in control, with dashboard access to monitor your reviews, where you'll also get real-time insight into the growth of your 5-star ratings. 

Social Media, Blogs and Content Marketing for Estate Planning and Elder Law Firms

Social media management and marketing services are the ultimate solution for estate planning and elder law firms seeking to dominate their market online. Our niche-focused expertise enables us to create powerful, engaging content tailored specifically to your market, capturing the attention of your target audience and driving results.

Estate Planning and Elder Law Blogging Service

We offer both syndicated and bespoke blogging services exclusively for the elite estate planning and elder law firm. Our mission is to help you dominate your market and to establish your firm as the ultimate authority. Our expert legal writers craft compelling, engaging, and informative content that resonates with your clients, showcasing your expertise and building trust. We leverage our deep understanding of the estate planning and elder law market to deliver content that appeals to your target audience.

Video and Webinar Marketing for Estate Planning and Elder Law

Tap into the power of visual storytelling and its unparalleled impact.  Our video team can help you create compelling, engaging, and informative video content that resonates with your clients and elevates your brand.

Video Production

Our video production services are designed to bring your story to life, showcasing your expertise and the value you bring to your clients. We work closely with you to understand your objectives, target audience, and message. Together we create captivating videos that effectively communicate your message, build trust, and establish your firm as an authority in the field.

Remote and On-site Services

No matter your location or preference, our flexible video marketing solutions cater to your needs. Our remote services allow you to record your video content from the comfort of your office, while our expert video editors work their magic behind the scenes. Alternatively, our team can come to your site, ensuring a seamless process and professional results. Whatever your choice, we're committed to delivering exceptional video content that captures the essence of your brand.

The Ultimate Webinar Marketing Solution

Our evergreen webinar marketing is designed to attract and pre-qualify your ideal clients, optimizing your time with a resource that delivers results 24/7.

We offer comprehensive support, including script development, engaging slides and visuals, and video production. Our team builds a high-converting webinar funnel through strategic paid ads, compelling landing pages, and efficient ads management for lead generation.

The Power of Paid Advertising 

We specialize in tailoring paid advertising solutions that deliver exceptional results for estate planning, elder law and probate. We know that each law practice is unique, and we're here to help you choose the right advertising platforms based on your goals, budget, and target market.

Paid Advertising Solutions

Google Search Ads

Appear at the top of Google search results and get your firm in front of potential clients actively searching for your services. With our expertly crafted Google Search Ads, we'll target specific keywords and locations to ensure that your ads reach the right people at the right time. We'll also continuously optimize your campaigns, so you get the best return on your investment.

Google Local Service Ads

Put your practice on the map – literally! Our Google Local Service Ads help you stand out in local search results and Google Maps. These ads are designed to drive calls and bookings from potential clients in your area, increasing your visibility and credibility within your community. As a Google Partner, we'll work with you to create an eye-catching and effective ad that showcases your firm's expertise.

Facebook Ads

With millions of users active daily, Facebook is a powerful platform for reaching your target audience. We'll create engaging and persuasive ads that capture the attention of potential clients, driving them to take action – whether it's visiting your website, calling your office, or signing up for a consultation. Our team will also monitor and analyze your campaigns, adjusting targeting and ad creative as needed to maximize results.

Law Firm Branding and Digital PR for Estate Planning and Elder Law

Unleash the full potential of your law firm's branding. Our innovative approach, rooted in the 12 Brand Archetypes model, ensures that your law firm branding resonates with your ideal client and sets you apart from the competition.

Why Choose Us for Your Law Firm Branding Needs

At Integrity Marketing Solutions, we understand that law firm branding goes beyond a captivating logo or a catchy tagline. It's about creating an authentic connection with your clients that reflects your firm's unique personality and values. With our extensive experience in the estate planning and elder law industries, we bring the insight needed to help you make that connection.

Partner with us to:

  1. Discover your personal brand archetype and define your law firm's archetype
  2. Understand your client avatars for targeted messaging
  3. Achieve a consistent brand voice across all marketing channels
  4. Enjoy a tailored, strategic approach to law firm branding

We can help you create a powerful, authentic brand presence that truly represents your law firm and connects with your ideal clients. Book your free Discovery Call today to begin your journey towards a compelling and authentic brand identity.

Boost Your Authority, Reputation & Web Presence with Digital PR

When executed properly, Digital PR can generate hundreds of different ranking signals from backlinks to Google business profile signals to on-page and citation signals, establishing your authority in your market and making sure you rank well in search engine results.

Managed Media Room Technology

Our proprietary software turns your website into a sophisticated media room. All press releases are published to the media room FIRST before we work on placing your PR with news, media, radio and digital journal outlets. This approach ensures that. Google sees you -- and your website -- as the original author and publisher, and sending those vital authority signals to Google. 

The on-site media room is also a powerful trust-signal for your referral sources, clients and prospects!

What's it like to work with IMS for your estate planning or elder law marketing? Hear from our clients!

Michele's Story

David Grew Fast!

He Tripled Revenue in ONE Year!

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Boost Your Law Firm's Marketing Now

Marketing For Estate Planning, Elder Law and Probate

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.