Amber Kelly, Senior Account Executive at IMS, unveils the digital marketing strategies that are helping estate planning and elder law firms scale beyond seven figures.
In this episode, you’ll learn:
- Why marketing estate planning services is a “two-sale process”—and how to navigate it
- How our streamlined onboarding minimizes attorney time while maximizing results
- The role of analytics, Google Search Console, and ad performance in driving smart decisions
- Why relying on a single marketing channel is risky—and how to diversify your strategy
- How monthly coaching sessions act as both strategic tune-ups and accountability checkpoints
- Real case studies of firms that achieved remarkable growth through integrated tactics
- How to balance AI adoption with staying laser-focused on legal practice
- Why transparency and data-sharing are non-negotiables in a true marketing partnership
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