IMSRocks.com Webinar Series

November 21, 2024 11:00 am

Elevate Your Firm’s Marketing with Video:

Attract Qualified Clients, Build Authority, and Drive Engagement

In this 25-minute session, we’ll cover the proven strategies behind IMS’s Video Marketing Package, designed specifically for estate planning and elder law firms. With insights tailored to your unique needs, this session will demonstrate how strategic video marketing attracts high-quality leads, enhances client trust, and positions your firm as an industry authority.

Join James Campbell, Chief Growth Officer at Integrity Marketing Solutions (IMS), for an exclusive, live webinar that reveals how video marketing can transform your law firm’s client engagement and growth.

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FREE MASTER CLASS WITH:

James Campbell

Chief Growth Officer (CGO)

With 15 years of experience, James has been pivotal in guiding estate planning and elder law firms to achieve their goals. He believes that genuine service is key to success. As Chief Growth Officer, James leads growth strategies that benefit both our agency and our clients. He oversees the enrollment team and assists clients with marketing plans, video marketing campaigns, and branding strategies. His passion for sales coaching is evident in his Total Sales Mastery program, conducted via weekly Zoom calls. Outside of work, James is a devoted husband and father of three. He coaches 12U Football and serves as a deacon at his local church, showcasing his commitment to community and leadership.

Secure your spot now and start transforming your firm’s growth today!

Don't Get Left Behind!

In today’s competitive market, relying on outdated marketing tactics is no longer enough to stay ahead. Estate planning and elder law attorneys who embrace the power of content marketing are seeing exponential growth in their practices. Don’t get left behind! Join James Campbell, Chief Growth Officer at Integrity Marketing Solutions, on November 21, 2024, at 11:00 am CT, to discover how consistent, strategic content like blogs and videos can drive long-term growth and establish your firm as the go-to authority in your field.

What You Will Learn:

  • How Video Marketing Drives Results
    Discover why video is one of the most effective marketing tools to connect with clients, increase engagement, and build trust before the first meeting.
  • The IMS Video Marketing Package
    Learn about the essential components of our package, including educational videos, a Discovery Call Process video, and an About the Firm video—all crafted to pre-qualify clients, reduce no-shows, and demonstrate your value.
  • How Video Pre-Qualifies Leads
    Understand how video content educates potential clients early, filtering out unqualified leads and ensuring that your conversations are meaningful and productive.
  • The Power of Video SEO & YouTube Optimization
    Gain insights into the power of video SEO and how optimizing videos for YouTube can increase your firm’s visibility and reach a larger, qualified audience.

Repurposing Content for Maximum Impact

See how a single video or webinar can be repurposed into shorter, focused clips for YouTube, blog posts, social media, and ads—creating consistent engagement across multiple channels.

How Video Accelerates Law Firm Growth Section

Attract High-Quality, Informed Clients

Video pre-qualifies leads by setting clear expectations and communicating your expertise, helping to filter out those who are only looking for the lowest price or aren’t serious about estate planning.

Build Authority and Trust

Potential clients are more likely to trust and connect with an attorney they’ve seen and heard from. Video allows you to showcase your unique approach, convey authority, and create a sense of familiarity that drives conversions.

Reduce Repetitive Questions and Save Time

Educational videos help address clients’ most common questions and concerns, so they’re better informed by the time they reach out. This reduces the need for repetitive explanations and allows you to focus on meaningful client interactions.

Increase Visibility with Optimized Content

With optimized YouTube videos and cross-posting to your website, blog, and social media, video content ensures that your firm remains visible to potential clients wherever they’re searching for solutions.

Read Our Success Stories Below:

OLeary-Testimonial

Legacy Planning Law Group:

Bill O'Leary’s firm saw a 47% increase in website traffic and a 50% growth in new clients after implementing a content marketing strategy that integrated his YouTube videos into weekly blogs, social media, and email campaigns. By leveraging these assets across multiple platforms, IMS helped Bill generate 648 new leads and secure 62 new clients within just five months, marking a 1,000% increase in lead flow and dramatically enhancing his firm's online visibility.
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E-Law, PC:

Through custom blog posts, press releases, and targeted webinar funnels, IMS helped Michele Ungvarsky’s firm achieve a #1 ranking for estate planning and probate attorney in New Mexico and a #2 ranking for elder law. Keywords like "Probate in Las Cruces, NM" rose 33 spots to #3 thanks to ongoing SEO efforts. With nearly 100% of leads now driven by content marketing and webinars, Michele’s online presence has become a powerhouse for generating continuous client engagement.
Ruce-Testimonial

Stone Arch Law Office:

Philip Ruce’s firm experienced a 70% increase in website traffic and doubled PPC conversions within just four months, all while maintaining the same ad spend. IMS's content marketing strategy—including weekly blogs, email campaigns, and monthly press releases—boosted his firm’s local and organic search rankings, placing Stone Arch Law Office at the #1 spot in the local map pack and #2 in organic search. These efforts have significantly enhanced lead flow and online engagement.