This comprehensive guide covers everything from the basics of SEO to advanced strategies for optimizing your website, content, and local search listings.
Learn how to improve your firm's online presence, capture more than 80 percent of relevant online searches, and attract more of your ideal clients.
But that's not all. Inside the ebook, you will find these free bonus resources to help you implement the strategies and tactics I outline in the book.
In this brand new book, I cover a range of topics that are essential for boosting your firm's search engine optimization (SEO), including:
A recent market study conducted by CallRail showed that 90 percent of people who hired an attorney started their search online.
And ... more than 80% of search clicks go to the first five listings on the search engine results page (SERP)!
Learn key insights, secrets and tips to ignite your SEO game and reap the benefit of highly motivated, ideal clients who are searching for you ... every. single. day!
Get your copy now of The 2023 Definitive Guide to Law Firm SEO for Estate Planning and Elder Law Firms.
Jennifer Goddard is CEO, Vice President and co-founder of IMS. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency. She specializes in helping lawyers grow great law firms with digital marketing and business leadership.
Before launching IMS, she was the marketing and practice manager for a Kansas City-based estate planning law firm. Her other marketing credentials include serving as CMO for a regional bank holding company and ten years as a marketing director with largest health care delivery system in the midwest.
She earned her writing and business chops early in life as an award-winning newspaper reporter and eventually managing editor of a daily newspaper. Jennifer’s work has been recognized and awarded by both the Missouri Newspaper Association and the University of Missouri-Columbia School of Journalism, where she received their highest honor for Excellence in Journalism.
Jennifer holds a bachelor's degree in journalism, with a specialty in newspaper publishing, from the University of Missouri-Columbia and earned her master's in business management, leadership and strategy from Michigan State University.