The Great Shake-Out · October 12–14, 2026 · Colorado Springs, CO
Early-bird pricing ends September 14
Integrity, Trust AND Amazing Results
Estate Planners, step into the Executive Role and, like hundreds of your colleagues, trust IMS with your internet marketing strategy and execution.
The Estate Planning Reset™
The 2026 State of Estate Planning Marketing Report
39 pages of original analysis on how AI, consumer behavior, and competitive disruption are reshaping estate planning marketing — drawn from IMS’s work with roughly 150 firms since 1995.
When you choose Integrity Marketing Solutions, you’re investing in a partnership that manages all of your marketing needs and prioritizes your success.
Welcome to Integrity Marketing Solutions
IMS works with elite attorneys who hold themselves to a higher standard. You are a thought leader and pre-eminent in your field. You know that every aspect of your brand must reveal your commitment to quality, service, and excellence. That’s what you bring to your clients and that’s what prospects expect when they find you online.
When you choose Integrity Marketing Solutions, you’re not only investing in a law firm marketing service, you’re investing in a partnership that manages all of your marketing needs and prioritizes your success. Experience the difference of working with a digital marketing agency that truly understands you, your mission, and your market.
Most estate planning and elder law firms struggle with unqualified leads—tire-kickers, price shoppers, and no-shows that waste your time and drain your energy.
Still not attracting the clients you actually want
If your firm is doing “all the right things” but still isn’t attracting the clients you actually want, the issue may not be effort—it’s visibility. In our free webinar, From Invisible to In-Demand, IMS Lead Strategist and Chief Sales Officer James Campbell reveals what separates firms that get consistently chosen from those that get overlooked. You’ll learn the five decision patterns that drive premium client demand, why clarity beats complexity in today’s market, and how AI-powered search tools like ChatGPT are accelerating the impact of weak (or strong) marketing foundations. If you’re ready to stop chasing trends and start building authority that lasts, this session will show you exactly where to begin.
Webinar is Pre-Recorded
Sound Familiar?
Problem: Many estate planning attorneys have invested in agencies that don’t grasp the nuances of their field, leading to poorly targeted marketing efforts and wasted budgets.
Solution: At IMS, we specialize in estate planning and elder law marketing. We tailor every strategy to the unique needs of these legal sectors, leveraging data-driven techniques that resonate with the right audience. We don’t just generate leads; we build trust by positioning you as a community authority.
Problem: When bringing on a new associate, it can be challenging to generate enough business to keep them productive, especially in a niche market like estate planning.
Solution: IMS can develop a marketing plan to generate the leads your associate can handle, are profitable and that aligns with your firm’s overarching goals. Our campaigns focus on generating high-quality leads through targeted ads, SEO, and reputation-building strategies.
Problem: A flood of unqualified leads can waste time and resources, making it difficult to focus on the clients who truly need your services.
Solution: IMS uses sophisticated targeting techniques in paid ads and SEO strategies to filter out unqualified leads. By improving your online presence with optimized content and on-demand webinar campaigns aimed at high-intent clients, we ensure that your firm receives leads that are genuinely interested in estate planning services, reducing wasted effort and increasing conversion rates.
Problem: Expanding into new locations often presents challenges in maintaining consistent revenue streams and brand presence across different markets.
Solution: IMS has experience developing location-specific strategies that ensure consistent branding while tailoring your marketing to local markets. From optimizing your local SEO to running geo-targeted ads, we make sure your firm ranks well in every location.
Problem: It’s frustrating to see less qualified competitors outrank you in search results, especially when your expertise is superior.
Solution: IMS excels at advanced SEO and content marketing strategies that improve your ranking and online visibility. By optimizing your website, creating authoritative content, and strategically utilizing PPC, we help ensure that your firm ranks above less qualified competitors, attracting the attention your expertise deserves. Additionally, our emphasis on reputation management further solidifies your position as the go-to expert in your field.
Problem: Transitioning from litigation to estate planning is a common goal for many attorneys seeking a more predictable and client-focused practice, but the shift can be daunting. Compounding the problem is the challenge of rebranding your practice to attract estate planning clients.
Solution: Without the right guidance, your digital presence may feel fragmented, resulting in mixed messages that confuse potential clients. Building an authoritative brand online is job #1. Our Essentials Launch program is just what the doctor ordered.
Problem: Many estate planning attorneys who have built successful practices reaching seven figures face new challenges as they aim to scale even further. Without the right growth plan, attorneys can struggle to break through that revenue ceiling and unlock sustainable growth.
Solution: IMS is uniquely positioned to help seven-figure estate planning firms break through their growth plateau. It’s about refining what works, eliminating what doesn’t, and implementing more advanced tactics that align with where your firm is today—and where it needs to go.
Help Your Law Firm Grow
Get more clients
Increasing the volume of new clients is a goal for any law firm. However, this is not Field of Dreams. Building a new site is not enough. Consistent lead flow requires consistent marketing. Consistent marketing requires consistent content. Our team is uniquely qualified to provide our clients the resources they need to generate consistent lead flow month after month.
Prequalified, Motivated Prospects
The best leads are the ones that recognize they have a problem and are ready and able to solve it. Great marketing helps prospects come to that conclusion. An On-Demand Webinar is a great way to prequalify prospects and help motivate them to take action.
Become The Community Authority
The highest quality prospects want the highest quality attorney. Like it or not, prospects judge your authority based on how you perform online. Ignoring SEO and your website’s Google rank is a sure fire way to attract tire-kickers and repel quality leads.
Track your progress and ROI
What gets measured is what gets done. Our clients meet with their coach consistently to review estate planning marketing data and results. Transparency and communication are vital to success.
Get paid more! Increase Sales Performance
Nothing happens until somebody sells something. Sophisticated marketing is great but is of little value if your firm can’t close leads consistently and at a profitable fee. Most firms ignore sales training. Not IMS.
The Great Shake-Out
Growth Summit for Estate Planning and Elder Law
Three days in Colorado Springs for firm owners who intend to still be growing in 2027.
The Shake-Out isn’t coming. It’s already here. For decades, estate planning and elder law firms grew through referrals, reputation, and proven marketing strategies. The rules have changed. This is a working summit, not a lecture series — each day you’ll diagnose one domain of your own firm and leave with that domain’s fix.
WHEN
October 12–14, 2026
WHERE
Colorado Springs, Colorado
WHO
Estate planning, elder law, probate & asset protection firm owners
What you’ll leave with
- ✓ A completed acquisition scorecard, your single weakest link named, and clarity on the 3–5 highest-leverage moves in front of you
- ✓ An honest diagnosis of where your intake and sales process is leaking revenue — and the exact size of the opportunity you’re missing
- ✓ A completed operating-system self-assessment, with the gaps creating fragility, founder-dependence, and burnout identified
- ✓ The capstone: a clear, prioritized picture of your firm across marketing, conversion, and operations — and the path to fixing your highest-priority constraint
$995 through September 14
$1,500 after
Driving Success for Lawyers in Estate Planning, Elder Law and Probate
An estate planning marketing podcast for attorneys to scale their firms to seven figures and more … with host James Campbell, Chief Growth Officer at Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
Client Success Stories
“IMS Rocks!! I joined IMS 5 years ago and have been blown away by the knowledge and attentiveness of this team. James and Michael, April and (of course!!) Camilo are amazing. I can’t say enough good things about this team. Thanks all!!! ~Jake and everyone here at LifePlan Legal AZ”
Jake A Carlson
Posted on Google
“They rebuilt my website and contributed to a significant increase in business. Their marketing package contains multiple components, so it is recommended to have a team in place to take full advantage of the plan.”
Sigmund Collins
Posted on Google
“IMS does a fantastic job with helping my practice grow. They do an excellent job communicating with clients and developing a working relationship with them. IMS will work with you as a team.”
Johnny Hoffman
Posted on Google
“The service that Integrity Marketing Solutions provides is impeccable. The website they designed for me is beautiful and I have loved working with their staff members. Even through a difficult transition, they have shown the utmost care and class. I am grateful for the tools they created and the knowledge I gained.”
Christina Brengel
Posted on Google
“Excellent customer services, resources and support! IMS solutions bring scalability and efficiency to our firm.”
Charlee Lane
Posted on Google
“Our firm has been with IMS for almost 4 years now. IMS helped us pivot from public presentations to a modern strategy, while coaching sessions provided tips that added to our bottom line. I would encourage any estate planning firm that wants more business with less marketing effort to give IMS a try.”
Rudy and Sandy
Posted on Google
“The team at IMS is responsive and easy to work with. They are a huge asset to my estate planning practice!”
Thomas Vick — Vick Law Office
Posted on Google
“The increase in traffic to my website and my conversion rate have dramatically improved in a very short space of time. The integrations and education offered by IMS have made me substantially more efficient as well. I could not be happier!”
Dijon Fiore
Posted on Google
“IMS has a great team, and I’ve enjoyed working with Amber. Knowledgeable, nice and quick to respond to questions.”
Shawn McCammon
Posted on Google
Recent Articles
We partner with you to create a digital marketing strategy that works for your estate planning and elder law firm.
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