Integrity, Trust AND Amazing Results

Estate Planners, step into the Executive Role and, like hundreds of your colleagues, trust IMS with your internet marketing strategy and execution.

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When you choose Integrity Marketing Solutions, you’re investing in a partnership that manages all of your marketing needs and prioritizes your success.

Welcome to Integrity Marketing Solutions

IMS works with elite attorneys who hold themselves to a higher standard. You are a thought leader and pre-eminent in your field. You know that every aspect of your brand must reveal your commitment to quality, service, and excellence. That’s what you bring to your clients and that’s what prospects expect when they find you online.

When you choose Integrity Marketing Solutions, you’re not only investing in a law firm marketing service, you’re investing in a partnership that manages all of your marketing needs and prioritizes your success. Experience the difference of working with a digital marketing agency that truly understands you, your mission, and your market.

Most estate planning and elder law firms struggle with unqualified leads—tire-kickers, price shoppers, and no-shows that waste your time and drain your energy.

If you’re ready to stop chasing low-value leads and start attracting high-intent clients who are ready to buy—our newest masterclass on July 24 at 11:00 am CT is for you. Discover how video marketing can pull in your ideal clients, build instant trust, and keep your pipeline filled with prospects who need your services now.

Sound Familiar?

Burned by an Agency That Didn't Understand Estate Planning

Problem: Many estate planning attorneys have invested in agencies that don’t grasp the nuances of their field, leading to poorly targeted marketing efforts and wasted budgets.

Solution: At IMS, we specialize in estate planning and elder law marketing. We tailor every strategy to the unique needs of these legal sectors, leveraging data-driven techniques that resonate with the right audience. We don’t just generate leads; we build trust by positioning you as a community authority.

Struggling to Generate Prospects for an Associate Attorney

Problem: When bringing on a new associate, it can be challenging to generate enough business to keep them productive, especially in a niche market like estate planning.

Solution: IMS can develop a marketing plan to generate the leads your associate can handle, are profitable and that aligns with your firm’s overarching goals. Our campaigns focus on generating high-quality leads through targeted ads, SEO, and reputation-building strategies.

Overwhelmed with Too Many Unqualified Leads

Problem: A flood of unqualified leads can waste time and resources, making it difficult to focus on the clients who truly need your services.

Solution: IMS uses sophisticated targeting techniques in paid ads and SEO strategies to filter out unqualified leads. By improving your online presence with optimized content and on-demand webinar campaigns aimed at high-intent clients, we ensure that your firm receives leads that are genuinely interested in estate planning services, reducing wasted effort and increasing conversion rates.

Unsure How to Grow Revenue in Multiple Locations

Problem: Expanding into new locations often presents challenges in maintaining consistent revenue streams and brand presence across different markets.

Solution: IMS has experience developing location-specific strategies that ensure consistent branding while tailoring your marketing to local markets. From optimizing your local SEO to running geo-targeted ads, we make sure your firm ranks well in every location.

Irritated That Less Qualified Attorneys Rank Higher

Problem: It’s frustrating to see less qualified competitors outrank you in search results, especially when your expertise is superior.

Solution: IMS excels at advanced SEO and content marketing strategies that improve your ranking and online visibility. By optimizing your website, creating authoritative content, and strategically utilizing PPC, we help ensure that your firm ranks above less qualified competitors, attracting the attention your expertise deserves. Additionally, our emphasis on reputation management further solidifies your position as the go-to expert in your field.

Unsure How to Successfully Transition to Estate Planning from Litigation

Problem: Transitioning from litigation to estate planning is a common goal for many attorneys seeking a more predictable and client-focused practice, but the shift can be daunting. Compounding the problem is the challenge of rebranding your practice to attract estate planning clients.

Solution: Without the right guidance, your digital presence may feel fragmented, resulting in mixed messages that confuse potential clients. Building an authoritative brand online is job #1. Our Essentials Launch program is just what the doctor ordered.

Growing Beyond a 7-Figure Practice

Problem: Many estate planning attorneys who have built successful practices reaching seven figures face new challenges as they aim to scale even further. Without the right growth plan, attorneys can struggle to break through that revenue ceiling and unlock sustainable growth.

Solution: IMS is uniquely positioned to help seven-figure estate planning firms break through their growth plateau. It’s about refining what works, eliminating what doesn’t, and implementing more advanced tactics that align with where your firm is today—and where it needs to go.

Our only goal is to

Help Your Law Firm Grow Your Law Firm

Get more clients

Increasing the volume of new clients is a goal for any law firm. However, this is not Field of Dreams. Building a new site is not enough. Consistent lead flow requires consistent marketing. Consistent marketing requires consistent content. Our team is uniquely qualified to provide our clients the resources they need to generate consistent lead flow month after month.

Prequalified, Motivated Prospects

The best leads are the ones that recognize they have a problem and are ready and able to solve it. Great marketing helps prospects come to that conclusion. An On-Demand Webinar is a great way to prequalify prospects and help motivate them to take action.

Become The Community Authority

The highest quality prospects want the highest quality attorney. Like it or not, prospects judge your authority based on how you perform online. Ignoring SEO and your website’s Google rank is a sure fire way to attract tire-kickers and repel quality leads.

Track your progress and ROI

What gets measured is what gets done. Our clients meet with their coach consistently to review estate planning marketing data and results. Transparency and communication are vital to success.

Get paid more! Increase Sales Performance

Nothing happens until somebody sells something. Sophisticated marketing is great but is of little value if your firm can’t close leads consistently and at a profitable fee. Most firms ignore sales training. Not IMS.

The Marketing Lawcast

Driving Success for Lawyers in Estate Planning, Elder Law and Probate

An estate planning marketing podcast for attorneys to scale their firms to seven figures and more … with host James Campbell, Chief Growth Officer at Integrity Marketing Solutions. Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.