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Navigating New Waters: Reaching the Wealthy, Self-Advised Investor for Estate Planning

Navigating New Waters: Reaching the Wealthy, Self-Advised Investor for Estate Planning

Posted on: November 12, 2023 By: Jennifer Goddard
Marketing Estate Planning to Affluent Investors In my latest episode of The Marketing Lawcast, I dive into a topic that's becoming increasingly relevant for estate planning and elder law attorneys: the rise of the self-advised, affluent investor and how to effectively reach this growing demographic. The Changing Landscape of Self-Advised Investing It's no secret that […]
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The Secret Sauce to Seven-Figure Success for Estate Planning Law Firms

The Secret Sauce to Seven-Figure Success for Estate Planning Law Firms

Posted on: November 1, 2023 By: Jennifer Goddard
At Integrity Marketing Solutions, we specialize in marketing for estate planning law firms. We are also the driving force behind The Marketing Lawcast podcast, where we unravel the mysteries of growing your practice to seven figures and beyond. In our latest episode, we're slicing through the fog of revenue plateaus to reveal the strategies that […]
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SEO for Estate Planning Law Firms: Guide to Dominating Google's Page One | The Marketing Lawcast

SEO for Estate Planning Law Firms: Guide to Dominating Google's Page One | The Marketing Lawcast

Posted on: October 25, 2023 By: Jennifer Goddard
🦅In our latest podcast episode, I had an absolute blast chatting with none other than SEO wizard, Lane Houk. Lane is an author, speaker and nationally recognized expert on all topics related to SEO. We dove right into the nitty-gritty of Google's SEO secrets. Let's face it, SEO is the magic wand in our digital […]
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The Marketing Lawcast: How to Deal with Difficult Clients in Estate Planning and Elder Law

The Marketing Lawcast: How to Deal with Difficult Clients in Estate Planning and Elder Law

Posted on: October 11, 2023 By: Jennifer Goddard
The client-lawyer relationship can often hit pressure points. According to John Henry, III, these pressure points can range from client status, scope of representation, communication, payment, to participation.
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Introducing Our New Chief Growth Officer: A New Chapter at Integrity Marketing Solutions

Introducing Our New Chief Growth Officer: A New Chapter at Integrity Marketing Solutions

Posted on: October 10, 2023 By: Jennifer Goddard
At Integrity Marketing Solutions (IMS), we've always believed in evolution, growth, and the power of change. Today, we're thrilled to share a significant change within our leadership team that not only marks a new chapter for us but also reinforces our commitment to delivering unparalleled service to our clients. James Campbell: From Sales Maestro to […]
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The Marketing Lawcast: Effective Growth Tactics for Estate Planning Law Firms

The Marketing Lawcast: Effective Growth Tactics for Estate Planning Law Firms

Posted on: October 4, 2023 By: Jennifer Goddard
With Guest Attorney Kevin T. Horner What are the strategic foundations to growing an estate planning law practice in a sustainable, profitable, and enjoyable way? This week on The Marketing Lawcast podcast, I visit with Attorney (and IMS client) Kevin T. Horner of The Galligan Law Firm. First, a little background on Kevin and his […]
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The Marketing Lawcast: A Solo Lawyer’s Guide to Elder Law and Online Marketing

The Marketing Lawcast: A Solo Lawyer’s Guide to Elder Law and Online Marketing

Posted on: September 27, 2023 By: Jennifer Goddard
With Guest Attorney John McNair How does a solo attorney build a successful elder law practice? This week on The Marketing Lawcast podcast, I visit with attorney (and IMS client) John McNair of Dallas. This episode turns out to be a complete guide to elder law marketing! First, a little background on John: he is […]
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The Marketing Lawcast: Stephanie Townsend Allala on Building a Successful Law Firm

The Marketing Lawcast: Stephanie Townsend Allala on Building a Successful Law Firm

Posted on: September 20, 2023 By: Jennifer Goddard
Wow, what a ride I just took on our latest podcast episode! 🎙️ I had the absolute joy of chatting with the dynamic Stephanie Townsend Allala. Picture this: a powerhouse journalist diving headfirst into the world of elder law. Sounds like a plot twist, right? That's Stephanie's life, and she spilled all the tea with […]
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The Art and Strategy of Selling a Law Firm: Insights from Victoria Collier

The Art and Strategy of Selling a Law Firm: Insights from Victoria Collier

Posted on: September 13, 2023 By: Jennifer Goddard
aw firms, much like any other business, can be valuable assets with a potential for sale. Yet, the intricacies of selling a law firm differ significantly from other industries. On a recent episode of the Marketing Lawcast, host Jennifer Goddard sat down with Victoria Collier, a former estate planning attorney and current expert on facilitating law firm sales, to shed light on the process and provide invaluable insights.
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How to Succeed at Webinar Marketing for Estate Planning and Elder Law

How to Succeed at Webinar Marketing for Estate Planning and Elder Law

Posted on: August 18, 2023 By: Jennifer Goddard
No doubt you've heard plenty of buzz about webinar marketing for estate planning and elder law attorneys...but do you know how to succeed at webinar marketing? Exciting news here! We've rolled out a brand-new episode over at the Marketing Lawcast, and it's packed with insights. Dive into Webinars: The Secret Weapon in Your Law Firm's […]
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.