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The IMS Rocks Team

Estate Planning and Elder Law Growth Accelerators

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Our Mission

We help good lawyers Grow a Great Law Firm. We do this because we believe great lawyers touch families, businesses and individiuals in life-changing ways. We give you the tools, strategies, and support to create huge impact, tremendous wealth, freedom, and personal health … all of which we believe are the hallmarks of a Great Law Firm.
Ceo of ims, Jennifer Goddard

Jennifer Goddard | MBA | CEO

Jennifer Goddard, MBA

CEO, Vice President & Co-Founder

Jennifer Goddard is CEO, Vice President and co-founder of IMS. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency.

Jennifer specializes in helping lawyers grow great law firms with authentic marketing and business leadership. Before launching IMS, she was the marketing and practice manager for Kyle Krull's law firm. Her other marketing credentials include serving as CMO for a regional bank holding company and ten years as a marketing director with Health Midwest, the largest health care delivery system in the midwest. She earned her writing and business chops early in life as a newspaper reporter and eventually managing editor of a daily newspaper.

Jennifer holds a bachelor's degree in journalism, with a specialty in newspaper publishing, from the University of Missouri-Columbia and earned her master's in business management, leadership and strategy from Michigan State University.

In her "spare" time, Jennifer is the owner / operator of Legacy Ranch -- about 50 acres of gorgeous ranch land just outside of Colorado Springs. She enjoys working with her horses, building a sanctuary retreat space for clients, camping in the Rockies, and long distance running. She is currently training to run the Honolulu Marathon later this year.

Kyle E. Krull, J.D., CFP™

President & Co-Founder

IMS President Kyle Krull practices estate law in Overland Park, KS. Kyle's quest for an ever more profitable and enjoyable law practice is the inspiration and guiding force behind everything we do at Integrity Marketing. In addition to being a pioneer in digital legal marketing, Kyle also is editorial director for all legal content.

Kyle's Professional Credentials Include:

  • University of Kansas (B.S. Journalism, 1981) ; Washburn School of Law (J.D., 1984)
  • Captain, U.S. Army-Europe JAGC (1984- 1989)
  • Admitted Attorney: Kansas, Missouri, U.S. Tax Court, & U.S. Supreme Court
  • Martindale-Hubbell Highest Peer Rating (AV - "Preeminent") (2002 - Present)
  • Martindale-Hubbell Highest Client Rating, "Client Distinction Award"
  • Avvo.com Highest Attorney Rating "Superb" (10.0/10.0)
  • Avvo.com Highest Client Rating, "Clients' Choice Award"
  • CERTIFIED FINANCIAL PLANNER'" practitioner (since 1991)
  • Member: Christian Legal Society; Kingdom Advisors (Charter Member and Certified Kingdom Advisor®); The National Lawyers Association and Editorial Review Board, Journal of Financial Planning.
President of ims, Kyle E Krull

Kyle E. Krull, Esq. I President

James Campbell Chief Growth Officer (CGO)

James Campbell | Chief Growth Officer (CGO)

James Campbell

Chief Growth Officer

With a rich experience spanning 15 years, James has been instrumental in guiding estate planning and elder law firms to craft the lifestyle and law firm they've always envisioned. Rooted in the philosophy that selling is an act of service, James firmly believes that the more genuine and authentic you are in serving the client, the more successful you'll be in your endeavors.

In his elevated role as Chief Growth Officer, James goes beyond just sales. He is at the forefront of devising and implementing growth strategies that not only benefit our agency but also empower our clients to thrive in their respective domains. While he continues to be a guiding force for our enrollment team, James's expertise now extends to helping clients shape their marketing plans, direct video marketing campaigns, and refine their branding strategies. His passion for sales coaching remains undiminished, and he continues to mentor clients, helping them hone their sales strategy, script, and confidence, especially for high-ticket sales. His Total Sales Mastery coaching program, conducted via weekly Zoom calls, remains a favorite among clients, testament to his prowess and commitment.

Outside of his professional realm, James wears the hat of a proud husband and doting father to three wonderful children. He channels his leadership skills into coaching 12U Football and serves as a deacon at his local church, reflecting his deep-rooted values and commitment to community.

Michael Campbell

Director of Video Services

Michael's mission is to help solo attorneys and small law firms become more successful than they ever dreamed possible by infusing online marketing with authentic, compelling video storytelling. He is expert at reframing ideas into stories. His overarching strategy is to attract clients who connect with your firm on a deep, emotional level through shared values and vision.

Michael has a bachelor's degree in mass communications from Northwest Missouri State University, where he learned to direct, host and produce for TV and radio ... skills he's put to work for IMS clients since 2009.

Outside of work he enjoys videography, photography, and music. Mike's main interests are running marathons to stay in shape for mountaineering with his fiancee Bridget (when conditions are right for such an adventure). These endeavors require regular training where he sets goals for himself and takes the required steps in order to achieve those goals. 

"Crossing finish lines or reaching one of the many summits of the mountaintop are some of the most cherished memories and feelings of my life," he says. "It makes me confident that I can guide myself and others to success by setting goals and seeing them through to accomplish more than they thought was possible."

Michael Campbell director of video services

Michael Campbell | Director of Video Services

James and Michael of imsJames and Michael of ims
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.