The Team

Jennifer Goddard is CEO, Vice President and co-founder of IMS. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency.

Jennifer specializes in helping lawyers grow great law firms with authentic marketing and business leadership. Before launching IMS, she was the marketing and practice manager for Kyle Krull's law firm. Her other marketing credentials include serving as CMO for a regional bank holding company and ten years as a marketing director with Health Midwest, the largest health care delivery system in the midwest. She earned her writing and business chops early in life as a newspaper reporter and eventually managing editor of a daily newspaper.

Jennifer holds a bachelor's degree in journalism, with a specialty in newspaper publishing, from the University of Missouri-Columbia and earned her master's in business management, leadership and strategy from Michigan State University.

In her "spare" time, Jennifer is the owner / operator of Legacy Ranch -- about 50 acres of gorgeous ranch land just outside of Colorado Springs. She enjoys working with her horses, building a sanctuary retreat space for clients, camping in the Rockies, and long distance running. She is currently training to run the Honolulu Marathon later this year.

IMS President Kyle Krull practices estate law in Overland Park, KS. Kyle's quest for an ever more profitable and enjoyable law practice is the inspiration and guiding force behind everything we do at Integrity Marketing. In addition to being a pioneer in digital legal marketing, Kyle also is editorial director for all legal content.

Kyle's Professional Credentials Include:

James has spent the last 15 years helping estate and elder lawyers design and achieve the lifestyle and law firm of their dreams. James believes that selling is serving. The more you authentically serve the client, the more you will sell.

He not only leads and manages our enrollment team, James is our resident Sales Coach. He helps clients develop their sales strategy, script and confidence to excel at high ticket sales.  Clients enrolled in his Total Sales Mastery coaching program love his weekly sales training calls over Zoom.

James is a proud husband and father of three wonderful children. He coaches 12U Football and is a deacon at his local church.

Michael's mission is to help estate and elder lawyers become more successful than they ever dreamed possible by infusing on line marketing with authentic, compelling video storytelling. He is expert at reframing ideas into stories. His overarching strategy is to attract clients who connect with your firm on a deep, emotional level through shared values and vision.

Michael also is known as the "heart" of IMS and clients love the way he quickly puts them at ease behind the camera. He has a bachelor's degree in broadcast communication and is an FAA-certified remote pilot (drone).

Sara joined IMS in 2019 as an account technician to develop and customize the various applications such as customer relationship management (CRM), calendaring, and email marketing for client websites and webinar marketing funnels. Her expertise lies creating coherent connections between each application and helping lawyers exploit the power of automations.  In 2022, Sara stepped into the role as director of education in which she develops online course platforms and curricula.

Previously, Sara served as the marketing manager for the Illinois Institute for Continuing Legal Education and a university instructor and writing tutor at three separate research institutions including the University of North Carolina-Chapel Hill.  Her bachelor of arts in English and Spanish and masters of arts in Comparative Literature empower her to develop client content in a clear and effective format as well as coach clients on the use of their new platforms.

In her free time, Sara enjoys cooking, camping, and being outdoors with her family in the Upper Midwest.

Amber joined IMS as a Client Coach in 2020.  She graduated from Penn State University with a Business Administration degree focusing on Marketing and Management. Since 2004, Amber has worked on the agency side of business and been responsible for growing agency revenue, development and implementation of marketing programs, managing large virtual teams and tracking ROI for her clients.

Amber is one of the first people that a new client will work with.  She handles everything from the initial onboarding meeting, to managing the development of the client’s new digital marketing platform and finally ongoing digital strategy coaching to help each client reach their firm goals.

In her free time, Amber and her husband enjoy spending time outdoors and spoiling their rescue dog, Deisel.  She enjoys everything from offshore fishing for tuna, spending time on her boat and scuba diving.

Kurt graduated from the University of Houston with a degree in International Relations and has worked at IMS since August of 2020 as a Local SEO Specialist and Digital Tech.

Kurt is passionate about helping small businesses be successful through digital marketing strategies and technology. He is an entrepreneur at heart and has run 3 of his own businesses, including a digital marketing agency. Along with his digital marketing background, Kurt has over 18 years of sales experience, selling both products and services in various industries.

When not working, Kurt enjoys spending time with his family, exploring the Pacific Northwest.

Robert has been a web designer at IMS for 4 years. He has helped the company pioneer the WordPress platform so that the company can build and enhance our clients' digital experience and allow them to easily take control of their own marketing and business in the realm of digital. With over 5 years of working with WordPress, Robert enjoys building unique digital identities for attorneys across the United States at IMS.

Robert has a B.A. in online communications and web design with a minor in computer science and technology from Northern Kentucky University. Robert started his journey in web design and development back in 2016 when he decided to take on NKU's rigorous Media Informatics and Digital Design, and found his niche within the WordPress ecosystem working with PHP, HTML, CSS and JavaScript. Outside of work, he enjoys the outdoors and chases storms.

Alicia got into web design when she decided to start her own blog for her outdoor adventures, www.girlonahike.com in 2015 while working as an insurance agent. She taught herself how to make the site look like she wanted by reading and watching tutorials online, and really enjoyed the creative process plus it gave her another hobby. It wasn’t until two years later that she wanted to make this her career and help other people have beautiful websites, and use her knowledge gained from building her own blog. 

Since she already had a bachelor’s degree, she went to an 11-week coding boot camp. It was there that she learned how to code, and went on to work as a developer for 6 months. During that time, she realized she wanted to focus purely on design, rather than code. Alicia landed her first design job at another insurance company, this time as the sole and lead web designer. After two years of working at that company, it was time for a change, and found IMS! Alicia has lived in seven states, with Utah being the longest since 2013. Each year she and her dog hike an average of 700 miles, and loves to run, camp, backpack, and explore new places.

Kurt R. Mattson is the former Director of Library Services and Continuing Education at Lionel Sawyer & Collins in Las Vegas. Prior to this, he served in numerous research, product development, and editorial positions with BNA and other legal publishers. He spent a substantial portion of his career working for West Publishing (Thomson Reuters). He has also served as a consultant for several legal research and marketing companies.

Kurt received his JD from William Mitchell College of Law and his Masters of Law (LLM) from George Washington University. He received his Masters of Library Information Science (MLIS) from Wayne State University.

Kurt is the editor of the Lexis title, BSA/AML Update, and co-author of A.S. Pratt’s Mortgage Procedure Guide to Federal and State Compliance, and author of Fair Debt Collection Practices: Federal and State Law and Regulation. His article on employment discrimination, Demise of Disparate Impact on the Rehnquist Court, was published in the University of North Dakota Law Review. He is also a contributor to other business and legal publications.

Shari Peyser believes in the power of authentic, personalized content for estate planning and elder law attorneys. She shares her love of language, punctuation, and correctly-placed quotation marks with many IMS clients who value her understanding of estate planning and elder law.

Shari has worked with attorneys at small and mid-sized firms for many years, creating marketing campaigns and digital content to communicate their knowledge, skills, and dedication to clients. She has been on the IMS team for almost ten years.