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The IMS Rocks Team

Estate Planning and Elder Law Growth Accelerators

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Our Mission

We help good lawyers Grow a Great Law Firm. We do this because we believe great lawyers touch families, businesses and individiuals in life-changing ways. We give you the tools, strategies, and support to create huge impact, tremendous wealth, freedom, and personal health … all of which we believe are the hallmarks of a Great Law Firm.
Ceo of ims, Jennifer Goddard

Jennifer Goddard | MBA | CEO

Jennifer Goddard, MBA

CEO, Vice President & Co-Founder

Jennifer Goddard is CEO, Vice President and co-founder of IMS. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency.

Jennifer specializes in helping lawyers grow great law firms with authentic marketing and business leadership. Before launching IMS, she was the marketing and practice manager for Kyle Krull's law firm. Her other marketing credentials include serving as CMO for a regional bank holding company and ten years as a marketing director with Health Midwest, the largest health care delivery system in the midwest. She earned her writing and business chops early in life as a newspaper reporter and eventually managing editor of a daily newspaper.

Jennifer holds a bachelor's degree in journalism, with a specialty in newspaper publishing, from the University of Missouri-Columbia and earned her master's in business management, leadership and strategy from Michigan State University.

In her "spare" time, Jennifer is the owner / operator of Legacy Ranch -- about 50 acres of gorgeous ranch land just outside of Colorado Springs. She enjoys working with her horses, building a sanctuary retreat space for clients, camping in the Rockies, and long distance running. She is currently training to run the Honolulu Marathon later this year.

Kyle E. Krull, J.D., CFP™

President & Co-Founder

IMS President Kyle Krull practices estate law in Overland Park, KS. Kyle's quest for an ever more profitable and enjoyable law practice is the inspiration and guiding force behind everything we do at Integrity Marketing. In addition to being a pioneer in digital legal marketing, Kyle also is editorial director for all legal content.

Kyle's Professional Credentials Include:

  • University of Kansas (B.S. Journalism, 1981) ; Washburn School of Law (J.D., 1984)
  • Captain, U.S. Army-Europe JAGC (1984- 1989)
  • Admitted Attorney: Kansas, Missouri, U.S. Tax Court, & U.S. Supreme Court
  • Martindale-Hubbell Highest Peer Rating (AV - "Preeminent") (2002 - Present)
  • Martindale-Hubbell Highest Client Rating, "Client Distinction Award"
  • Highest Attorney Rating "Superb" (10.0/10.0)
  • Highest Client Rating, "Clients' Choice Award"
  • CERTIFIED FINANCIAL PLANNER'" practitioner (since 1991)
  • Member: Christian Legal Society; Kingdom Advisors (Charter Member and Certified Kingdom Advisor®); The National Lawyers Association and Editorial Review Board, Journal of Financial Planning.
President of ims, Kyle E Krull

Kyle E. Krull, Esq. I President
James Campbell director of sales

James Campbell | Director of Sales

James Campbell

Director of Sales

James has spent the last 15 years helping small law firms and solo attorneys design and achieve the lifestyle and law firm of their dreams. James believes that selling is serving. The more you authentically serve the client, the more you will sell.

He not only leads and manages our enrollment team, James is our resident Sales Coach. He helps clients develop their sales strategy, script and confidence to excel at high ticket sales.  Clients enrolled in his Total Sales Mastery coaching program love his weekly sales training calls over Zoom.

James is a proud husband and father of three wonderful children. He coaches 12U Football and is a deacon at his local church.

Michael Campbell

Director of Video Services

Michael's mission is to help solo attorneys and small law firms become more successful than they ever dreamed possible by infusing online marketing with authentic, compelling video storytelling. He is expert at reframing ideas into stories. His overarching strategy is to attract clients who connect with your firm on a deep, emotional level through shared values and vision.

Michael has a bachelor's degree in mass communications from Northwest Missouri State University, where he learned to direct, host and produce for TV and radio ... skills he's put to work for IMS clients since 2009.

Outside of work he enjoys videography, photography, and music. Mike's main interests are running marathons to stay in shape for mountaineering with his fiancee Bridget (when conditions are right for such an adventure). These endeavors require regular training where he sets goals for himself and takes the required steps in order to achieve those goals. 

"Crossing finish lines or reaching one of the many summits of the mountaintop are some of the most cherished memories and feelings of my life," he says. "It makes me confident that I can guide myself and others to success by setting goals and seeing them through to accomplish more than they thought was possible."

Michael Campbell director of video services

Michael Campbell | Director of Video Services

James and Michael of imsJames and Michael of ims
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.