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Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023

Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

What To Do About a Bad Review

Posted on: February 17, 2020

Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]

The Estate Planning Marketing Hamster Wheel

Posted on: February 11, 2020

One of the most frustrating aspects of estate planning marketing is the toll it often takes on the attorneys and their personal lives. It's not just about serving clients ... which, honestly is stressful enough. It's about managing referral relationships, staying in touch and making each one feel valued and special ... carving out time […]

Estate Planning and Elder Lawyers Need a New Sales Process

Posted on: February 15, 2019

I’m going to be brutally honest for a second. Right now there are thousands of estate planning and elder law attorneys who want to make 2019 the year they grow their practice to six or seven figures. They want to engage their ideal clients at profitable fees that reflect the value of the work they […]

How to Market an Estate Planning Law Firm ... And Take Back Your Control

Posted on: February 3, 2019

Have you ever walked away from a lunch meeting with a financial advisor wishing there were some other way … any other way … to market your estate planning practice? Don’t get me wrong. Referrals are great, especially when they flow naturally from great relationships with clients and allied professionals. But going out there every […]

Estate Planning & Elder Law Firm Financials Made Easy

Posted on: January 26, 2019

Have you ever been told that if you want to earn six or seven figures from your law firm that you need to dive into your financials, run the critical metrics, tie those into your KPIs (key performance indicators) … and do that every week? Let me save you some hard work and aggravation. About […]

Grow Your Estate Planning Practice with Integrity

Posted on: January 18, 2019

I’m going to be brutally honest for a second. Right now, there are thousands of estate planning and elder law attorneys trying to achieve a seven-figure law practice and a lifestyle that doesn’t leave them frustrated, stressed and burned out. They’re taking financial advisors to lunch six times a week … They’re running newspaper ads […]

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.

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