With Guest Attorney John McNair How does a solo attorney build a successful elder law practice? This week on The Marketing Lawcast podcast, I visit with attorney (and IMS client) John McNair of Dallas. This episode turns out to be a complete guide to elder law marketing! First, a little background on John: he is […]
Wow, what a ride I just took on our latest podcast episode! 🎙️ I had the absolute joy of chatting with the dynamic Stephanie Townsend Allala. Picture this: a powerhouse journalist diving headfirst into the world of elder law. Sounds like a plot twist, right? That's Stephanie's life, and she spilled all the tea with […]
No doubt you've heard plenty of buzz about webinar marketing for estate planning and elder law attorneys...but do you know how to succeed at webinar marketing? Exciting news here! We've rolled out a brand-new episode over at the Marketing Lawcast, and it's packed with insights. Dive into Webinars: The Secret Weapon in Your Law Firm's […]
Do you want to grow your estate planning practice? Most lawyers answer YES to that question. But the follow-up is a little more complicated: How much do you love your practice? If you’re a lawyer, that may be a funny question for you. I talk to lawyers every day, and follow all the major groups […]
Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue? If so, then this week's podcast release is for you! I am thrilled to share with you the first in my three-part weekly series on The Marketing […]
Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.
Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]
You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]
I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]
Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.
