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SEO for Estate Planning Law Firms: Guide to Dominating Google's Page One | The Marketing Lawcast

Posted On: October 25, 2023

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
SEO for Estate Planning Law Firms

🦅In our latest podcast episode, I had an absolute blast chatting with none other than SEO wizard, Lane Houk. Lane is an author, speaker and nationally recognized expert on all topics related to SEO.

We dove right into the nitty-gritty of Google's SEO secrets. Let's face it, SEO is the magic wand in our digital world, and without it, even the most dazzling law firm website is just a needle in the online haystack.

Dive in with us as we unravel Google's core updates, those unpredictable beasts that dictate whether your site is a star or a shadow. These updates are more frequent than ever, emphasizing not just content, but who crafts it. In the tsunami of AI-generated content, Google has turned detective, validating the author's identity. If Googlebot skips your page, it's a ghost in the digital world, offering zero value to your efforts in getting your law firm website to Google's page one.

Here's the golden nugget: making Googlebot your ally is key. It's not just about creating content; it's about stamping your name on it and having that content crawled and recognized. If you're invisible to Google, you're invisible to the world. That's why our focus is on authorship validation, ensuring your insightful articles aren't tossed into the web's anonymous void.

But there's more to the story! We explored the realm of authorship in SEO, a critical step for climbing Google's ranks. Attaching your name to your content isn't a vanity play; it's a strategic move in the chess game of online visibility. It's about helping Google serve up reliable, authoritative content. And you know what? Claiming your intellectual territory is as simple as leveraging platforms like WordPress and LinkedIn.

We ventured further, discussing the potency of 'same as schema' for linking author profiles. It's your SEO beacon, enhancing your cross-platform visibility and making it a breeze for Googlebot to pinpoint the author. Plus, we delved into the power of digital press releases and capitalizing on hot topics to create buzz-worthy content. These strategies are your roadmap to expanding your law firm's digital footprint and solidifying your reputation.

Mastering SEO strategies is a must for any estate planning law firm eyeing Google's top spots. It might seem like a maze, but with SEO virtuosos like IMS helping you, it's an adventure that leads to your digital triumph. As the tides of Google's algorithms shift, keeping your SEO ship agile is paramount for your journey to page one.

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.