total sales mastery

How Lawyers Close More Leads at Premium Fees Without Any Pushback!

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Enroll into the Total Sales Mastery Program Today

8-Week Online Course STARTING MARCH 5, 2024 at 10 AM Mountain Time

Video Training | Download Resources | Scripts & Worksheets

In This Training You Will Learn:

  • How to discover value and charge premium fees for your service
  • What questions to ask to uncover your prospect's real reasons for planning (hint: it's not just to get their "ducks in a row")
  • Why standards matter and how to size-up your prospect before ever making an offer
  • How to virtually eliminate objections, fee push-back or the dreaded "think it over" 
  • How to consistently close more business at higher fees while serving everyone with authenticity, honesty and compassion.

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Total Sales Mastery Online Course + Course Materials
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Does this sound like you?

Initial consultations frequently last two hours … or longer, and ... At the end, you get the “I need to think about it” objection, or ... sticker shock.

You almost dread getting a lead from your website because you KNOW it’s going to be a huge time-suck and they still won’t sign up.

You know you should be charging more, but you don’t know how, or ... You’re afraid that if you do charge more, you will lose too many prospects and shut down your referral stream ...

You have a stack of prospects who never made a final decision … and you don’t know how to follow-up to get them to make a decision, or ... just say no.

It's time to make a shift ...

Our Total Sales Mastery Course is what you need to make an effective shift in your mindset and your sales process ...

If you are seeing yourself in these scenarios, odds are you have built reasons around why this is happening. You believe these reasons to be true and act in ways that support these reasons. 

You might believe people in your market won’t pay $5,000 for an estate plan. So, to act in accordance with that belief you charge $2,500. 

You might believe referral sources expect you to charge X so if you want to keep getting referrals you have to continue to charge X.

Sound familiar? The old adage applies - “the first person you have to sell is yourself.”

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Meet James

James Campbell, CGO

James Campbell

Chief Growth Officer (CGO)

James has spent the last 15 years helping solo practitioners and lawyers in small firms design and achieve the lifestyle and law firm of their dreams. James believes that selling is serving–the more you authentically serve the client, the more you will sell.

He not only leads and manages our enrollment team, he trains and coaches lawyers and their staff to serve clients at the highest levels -- from the first contact through engagement -- and command premium fees for the value they deliver.

Whether you're an attorney who needs to level-up your sales skills ... or looking to train your entire staff ... Total Sales Mastery is the best investment you can make in your financial future.

Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.