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Two Things Every Attorney Wants From Their Practice

Posted on: July 11, 2022

Almost every attorney I talk to these days wants two things from their practice: more money, and more time for life outside the practice. These are common pain points for estate planning and elder law attorneys. Most love their work and most love their clients. What they don’t love is how hard they have to […]

Grow Your Law Firm Revenue AND Take Back Your Health

Posted on: July 5, 2022

If you’re like most of my clients, you started out the year with two primary goals: to grow your revenue and take back your health. Those were the two most important and most commonly-mentioned goals among our estate planning and elder lawyers when we polled back in January. “Double my revenue.” “Take back my health.” […]

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

ONE-DAY VIRTUAL EVENT: How to Succeed at Webinar Marketing ... Even on a Tight Budget

Posted on: February 2, 2022

Savvy estate planning and elder lawyers are crushing it with webinar marketing! Everybody had to pivot in 2020 ... but lawyers who succeed with webinar marketing say they will NEVER go back to hosting live workshops. This strategy is just too good. It's the LEVERAGE they've been looking for to finally scale up their revenue […]

Dropping the Professor Role in Estate Planning and Elder Law

Posted on: January 21, 2022

Sales Training for Lawyers Pays Off ... For Clients AND For You We got this message today from a grateful client who saw the power of the "doctor frame" when meeting with prospective clients. "James Campbell, thank you for your support around sales and the coaching you gave me last week. I took it to […]

You Don't Have to Get Back on the Seminar Marketing Treadmill

Posted on: October 6, 2021

I just got off the phone with someone who is anxious about ramping up his seminar marketing again … I mean he has anxiety about it. He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine … Come learn about wills and trusts … The carnival call resumes […]

Five Mistakes That Keep Estate Planning Lawyers Broke

Posted on: September 8, 2021

You never meant to take a vow of poverty when you opened your estate planning or elder law practice ... but sometimes it just feels that way, right? The truth is that most lawyers in estate planning and elder law struggle to create personal wealth ... and the irony is that the very people who […]

Reinvent Your Estate Planning Law Firm: A Rare Opportunity to Go From Getting By to Getting Steady Clients

Posted on: November 6, 2020

If yours is an estate planning law firm, you’re no stranger to hard work. We’re willing to bet that you serve the heck out of your clients, and that it comes at a high cost. Especially if you built your practice networking with financial advisors and hosting live workshops. Our own president, Kyle Krull Esq., […]

Handling Objections in the Estate Planning Consult

Posted on: October 22, 2020

Q: Aside from basic follow up, what do you have for automations for a client who did a consultation but is unsure about signing? I already have a monthly newsletter. Thank you! This question came up recently in an estate planning forum. If you've been practicing in estate planning for a couple of minutes or […]

Are You Forcing People to Do DIY Estate Planning?

Posted on: October 16, 2020

Rosa left the hospital last Sunday afternoon ... leaving behind her best friend and husband of 53 years. It was a lonely drive home ... and it was hard to face that empty house. Her husband, Frank, had been in the hospital for almost a week and though he would be coming home soon ... […]

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.

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