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Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023

Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.

Keys to Effective Estate Planning Website Design

Posted on: September 15, 2022

There's more to marketing an estate planning law firm than just a website ... but a great estate planning website is the hub of your online marketing efforts. It should attract your ideal clients, position you as the market leader, and convert qualified prospects into bonafide leads, calls, and initial consultations. In other words, effective […]

Estate Planning Marketing Strategies That Work to Grow a Great Law Firm

Posted on: August 31, 2022

Why Marketing Is So Important for Estate Planning Estate planning law firms provide an invaluable service to their clients, helping people protect their assets and ensure that their wishes are carried out after they pass away. However, estate planning lawyers face a unique challenge when it comes to marketing. Because estate planning services often are […]

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

You Don't Have to Get Back on the Seminar Marketing Treadmill

Posted on: October 6, 2021

I just got off the phone with someone who is anxious about ramping up his seminar marketing again … I mean he has anxiety about it. He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine … Come learn about wills and trusts … The carnival call resumes […]

Are You Making a $12M Mistake In Your Estate Planning Law Firm?

Posted on: October 5, 2021

If you're telling yourself that "it's best" to stay small ... Or that you're here to "serve," not make a lot of money ... Read on because I need you to know what’s at stake here. I want to be very clear about the high cost of settling for … less. Less money. Less impact. […]

Marketing Your Estate Planning Law Firm: Ramp Up NOW

Posted on: October 2, 2020

Think it's too late in the year to ramp up marketing your estate planning law firm? Think again ... Here's a story you may remember from the 2020 Super Bowl (and you know I love my KC Chiefs!) Top of the fourth quarter. The Kansas City Chiefs are down 20-10 behind the San Francisco 49ers. […]

What To Do About a Bad Review

Posted on: February 17, 2020

Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]

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