In this session, led by Jennifer Goddard, you'll delve into the most effective types of webinars that resonate with your target audience. We'll dissect successful advertising strategies and funnel designs that have proven to generate high-quality leads for our clients. But we don't just stop at theory; this webinar will provide you with real results and benchmarks to guide your strategy.
Whether you're looking to kickstart your webinar marketing or enhance your existing strategies, this webinar is a goldmine of practical knowledge and insights. Discover how to harness the power of webinar marketing to not only reach but also engage and convert your ideal clients.
If You Want...
A well-executed webinar marketing funnel can deliver more leads, better-qualified leads, and freedom for you to focus your time on other things, like serving clients.
Jennifer Goddard, CEO, Vice President & Co-Founder
Jennifer Goddard is CEO, Vice President and co-founder of IMS. She guided the agency from its start-up as a consulting firm in 1995 to a multimillion-dollar national agency.
Jennifer specializes in helping lawyers grow great law firms with authentic marketing and business leadership. Before launching IMS, she was a law firm practice manager. Her other marketing credentials include serving as CMO for a regional bank holding company and ten years as a marketing director for the largest health care delivery system in the midwest. She earned her writing and business chops early in life as a newspaper reporter and eventually managing editor of a daily newspaper.
Jennifer holds a bachelor's degree in journalism, with a specialty in newspaper publishing, from the University of Missouri-Columbia and earned her master's in business management, leadership and strategy from Michigan State University.