The Power of Disruption to Grow Your Estate Planning Practice

Posted on: July 31, 2023• By: Jennifer Goddard

Do you want to grow your estate planning practice? Most lawyers answer YES to that question. But the follow-up is a little more complicated: How much do you love your practice? If you’re a lawyer, that may be a funny question for you. I talk to lawyers every day, and follow all the major groups […]

New Podcast Episode: Unlocking Digital Marketing Mastery for Estate Planning and Elder Law Attorneys

Posted on: July 10, 2023• By: Jennifer Goddard

Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue? If so, then this week's podcast release is for you! I am thrilled to share with you the first in my three-part weekly series on The Marketing […]

Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023• By: Jennifer Goddard

Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.

Keys to Effective Estate Planning Website Design

Posted on: September 15, 2022• By: Jennifer Goddard

There's more to marketing an estate planning law firm than just a website ... but a great estate planning website is the hub of your online marketing efforts. It should attract your ideal clients, position you as the market leader, and convert qualified prospects into bonafide leads, calls, and initial consultations. In other words, effective […]

Estate Planning Marketing Strategies That Work to Grow a Great Law Firm

Posted on: August 31, 2022• By: Jennifer Goddard

Why Marketing Is So Important for Estate Planning Estate planning law firms provide an invaluable service to their clients, helping people protect their assets and ensure that their wishes are carried out after they pass away. However, estate planning lawyers face a unique challenge when it comes to marketing. Because estate planning services often are […]

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022• By: Jennifer Goddard

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022• By: Jennifer Goddard

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021• By: Jennifer Goddard

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

You Don't Have to Get Back on the Seminar Marketing Treadmill

Posted on: October 6, 2021• By: Jennifer Goddard

I just got off the phone with someone who is anxious about ramping up his seminar marketing again … I mean he has anxiety about it. He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine … Come learn about wills and trusts … The carnival call resumes […]

Are You Making a $12M Mistake In Your Estate Planning Law Firm?

Posted on: October 5, 2021• By: Jennifer Goddard

If you're telling yourself that "it's best" to stay small ... Or that you're here to "serve," not make a lot of money ... Read on because I need you to know what’s at stake here. I want to be very clear about the high cost of settling for … less. Less money. Less impact. […]

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