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New Podcast Episode: Unlocking Digital Marketing Mastery for Estate Planning and Elder Law Attorneys

Posted On: July 10, 2023

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
The Marketing Lawcast podcast

Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue?

If so, then this week's podcast release is for you!

I am thrilled to share with you the first in my three-part weekly series on The Marketing Lawcast, titled Digital Marketing Mastery for Estate Planning and Elder Law Attorneys: Boost Your Practice's Success and Revenue.

In this series,  I take a deep dive into the world of digital marketing specifically tailored for estate planning and elder law attorneys. This series opener is more than just a primer on the topic; it's an insider's guide to what I call the Growth Acceleration Model.

Understanding the nuances of digital marketing can sometimes be a maze of jargon and seemingly complicated processes, but not anymore. In this episode, I lay bare the practical ways to

  • Elevate your average fee,
  • Multiply your revenue, and
  • Strategically allocate your budget to hit your growth targets.

I also understand the importance of tangible takeaways. Across this series, I'm sharing a wealth of resources, from a list of top 100 essential keywords to a fail-safe on-page SEO checklist, a diagnosis worksheet to help you target your revenue, and the ultimate online marketing manual.

And no, we're not tiptoeing around tough topics. From delving into the necessity of a website makeover to providing actionable solutions to overcome potential obstacles, we aim to empower attorneys to take control of their digital marketing, all while maintaining a healthy work-life balance.

So, whether you are a seasoned attorney with a desire to expand your digital footprint or a newly qualified lawyer trying to establish your practice in the digital realm, this series is for you.

Here's a quick peek:

This power-packed 20-minute episode is available on Apple Podcasts, Amazon Music, Spotify, Google Podcasts, YouTube, and on our official podcast website, www.MarketingLawcast.com.

Embark on this enlightening journey with me and redefine your path to success through mastering digital marketing for your law practice. Your next level awaits.

As always, stay tuned to the Integrity Marketing Solutions blog for more industry insights, advice, and updates.

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Let's make the most of your practice's potential together!


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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.