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Finally! A Marketing Podcast for Estate Planning, Probate and Elder Law

Posted On: June 22, 2023

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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The Marketing Lawcast podcast

Exciting news! We have launched a marketing podcast for estate planning, probate and elder law attorneys, The Marketing Lawcast! This podcast will be your go-to source for growing your law firm. As a marketing maven and advocate for law firms, I will be your guide you to unparalleled success. This podcast is designed to deliver bite-sized, actionable insights, with new episodes landing in your feed every week.

Our mission for The Marketing Lawcast is to provide you with cutting-edge digital marketing tips, sales training, expert interviews, and success stories from top-performing attorneys. Why? Because we know that as the legal industry evolves, so too should your strategies. And we're here to help you keep pace.

Each of our episodes will be about 20 minutes long—perfect for a morning coffee break or your commute to work. And let me tell you, we’ve got some incredible content in store for you.

Our initial episodes will be laser-focused on one pivotal topic: creating your 2023-24 digital marketing plan. For estate planning, probate and elder law firms, these episodes will serve as a roadmap, guiding you to make the most of your digital presence to scale your firm. We're covering everything from social media strategies to SEO, from website design to lead generation tactics. We want to empower you to make informed, strategic decisions that move the needle for your practice.

In addition to the marketing insight, we've lined up a stellar roster of expert guests. We'll be diving into the world of law firm sales, shedding light on how to close deals and foster strong client relationships. We're also thrilled to welcome Julie Lowe, author and high-performance coach, to discuss her new book, A Few Good Habits. Julie will be sharing key takeaways from her book, giving you tangible strategies for productivity, efficiency, and personal growth.

So, how can you engage with The Marketing Lawcast? Well, subscribing is the first step. That way, you won't miss out on our weekly drops of knowledge and inspiration. We also highly encourage you to leave a review and share your thoughts. Your feedback will help us tailor our content to your needs and ensure we're providing maximum value.

If you want more, and you're ready for personalized, expert help, book a free strategy call with my team at https://www.IMSRocks.com/apply.

I can't express enough how excited I am to embark on this journey with you all. The Marketing Lawcast promises to be an adventure filled with education, inspiration, and growth. So, hold on tight, because we're just getting started.

Available now on Spotify, Apple Podcasts, YouTube and Amazon Music.


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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.