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The Marketing Lawcast: Stephanie Townsend Allala on Building a Successful Law Firm

Posted On: September 20, 2023

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
Building a Successful Law Firm podcast episode

Wow, what a ride I just took on our latest podcast episode! 🎙️ I had the absolute joy of chatting with the dynamic Stephanie Townsend Allala. Picture this: a powerhouse journalist diving headfirst into the world of elder law. Sounds like a plot twist, right? That's Stephanie's life, and she spilled all the tea with me.

Living in a border community has its unique set of tales, and Stephanie laid it all out there – the good, the bad, and the legally complex. As we talked, I couldn’t help but be fascinated by her journey. From the adrenaline rush of a newsroom to the intricate dance of elder law, it’s clear her reporter instincts didn’t just vanish. Think about it – that craft of genuinely listening when someone talks, without already formulating a comeback in your head? That’s gold in law, and she’s nailing it. It's like her broadcast days trained her for this very moment.

But hold up, there's more. Stephanie didn’t just stop at being a phenomenal lawyer; she took the bull by the horns and set up her own law firm. As she delved into her entrepreneurial journey, I was all ears. Building a team, keeping things transparent, staying accountable, and mastering decision-making – it’s a heady cocktail of challenges and victories she's sipping on.

Now, let’s talk about the heart of our chat: the Medicaid estate recovery program. Stephanie works hard to help families protect their homes from estate recovery while still benefiting from Medicaid assistance. Preserving that family home for future generations is so important to her clients, Stephanie says that many of them will forego their own care out of fear.  Stephanie is a tireless crusader, getting the word out that it is possible to get Medicaid benefits for nursing care without sacrificing the family home. I mean, the legal webs can get tangled, but Stephanie and her team are skilled and persistent advocates for their clients.

Then she hit me with the community talk. From rural patches in Mexico and Texas to urban sprawls, her firm is making waves and, most importantly, making a difference. Even with the financial tug-of-war going on in the legal services realm, Stephanie's firm stands tall and proud.

This episode? Pure gold. 🌟 Stephanie’s life reads like an inspiration manual, whether you’re eyeing a career switch or dreaming of setting up your law empire. Every tale she shared, every hurdle she faced, every joy she felt – it all screams of passion, dedication, and a will that just won't quit.

Going forward, as I dive deeper into the nuances of law and leadership on this podcast, Stephanie's story stands as a brilliant reminder. Lawyers aren't just courtroom figures; they're society's game-changers, warriors for the vulnerable, and community influencers. Stephanie? Well, she’s living proof of it all. So, to everyone tuning in – chase those dreams, shape societies, and keep making waves.🌊

Here's a sneak peek clip of our conversation:

Listen now to the full episode on the official website: https://www.MarketingLawcast.com/podcast

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.