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Reinvent Your Estate Planning Law Firm: A Rare Opportunity to Go From Getting By to Getting Steady Clients

Posted On: November 6, 2020

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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More than Getting By

If yours is an estate planning law firm, you’re no stranger to hard work.

We’re willing to bet that you serve the heck out of your clients, and that it comes at a high cost. Especially if you built your practice networking with financial advisors and hosting live workshops.

Your Estate Planning Law Firm as a Digital Hub

Imagine your estate planning law firm as a digital hub where ideal clients find you.

Our own president, Kyle Krull Esq., employed those old strategies back in the day, and discovered it was just about impossible to scale his estate planning firm using those methods.

So we turned to digital marketing and got savvy. When we saw the strategy working so well for him, we started sharing with other firms around the country.

We figured out how to take law firms and reinvent them as digital hubs where ideal clients find them — and we did it over and over again. We nailed it down to a science.

And yet… we stayed away from cookie cutter, one-size-fits-all formulas, knowing, as we do, that every law firm is unique.

This is why every service IMS provides is customized and tailored to the estate planning firm we serve.

What Premium Service Looks Like

Premium service is tailored service that leverages the genius of a team. It’s training, personal coaching, and done-for-you solutions all wrapped into one.

We discovered that our clients had the most success when we partnered with them to help them go digital.

So in other words, we don’t dump a “How to Go Digital” manual in your lap and wish you luck. We go all in and stay with you until your law firm is actively thriving.

Here’s what that process looks like:

  1. Three months of in-person coaching

Personal coaching means we listen, trouble-shoot and come up with a plan together. It means being heard and seen by a coach who understands estate law. It means weekly palavers with James Campbell, Chief Growth Officer (CGO) and Jennifer Campbell Goddard, our CEO.

Personal coaching = meetings with the boss? Yup.

  1. An online client academy that gets updated consistently

When our platforms change, when pandemics strike, when technology morphs — we update the academy to reflect those changes.

That means no falling behind and drifting in dinosaur-land.

  1. Cutting edge sales training

We teach you to find the RIGHT clients for life and make sure you have the skills to close sales using a process that honors the client, uncovers the real issues, and delivers tremendous value.

  1. Done-for-you services including website design, SEO, webinar marketing, Facebook advertising, videography and blogging

Yes, we literally create your Facebook ads, your website, your video, and write your website’s blogs for you. Take a moment to grasp what this means…

It means not burning out trying to do everything yourself, and not getting stuck fixing the shoddy work of freelancers.

And because we don’t hire general freelance writers who don’t know jack squat about estate planning, you actually get blogs written by legal writers who specialize in your niche.

Remember our president, Kyle Krull, Esq.? Even though we trust our legal writers, he edits and reviews what they write before blog posts are given to you. As for volume and consistency? You can choose up to five blog articles per week on your website.

If you’re wondering how important blogging is, Kyle’s own estate planning law firm sees 35% of web traffic coming from blog articles.

Unmatched Growth

When we help our estate planning law clients go digital, the growth they experience can’t be matched by their competitors.

We have the stats and client success stories to prove it. One of our newest clients, David Payne from Missouri, had this to say:

Each team member I have worked with has been engaged with my concerns and needs at every step. The online academy was really invaluable to me in so many ways. The number one aspect was the benefit of using it on my time schedule and when best for me. James Campbells guidance, insight and advice has been the most beneficial aspect of my experience.

Enter a new reality for law firms …

… a reality where ideal clients find you, instead of you pounding the pavement to search for them. That’s the old way, and — newsflash — it’s become impossible during the pandemic.

Admit it: it’s tough to do everything yourself. And even tougher finding experts in your profession who “get it.”

But you found us. You’re here, and it’s not by mistake.

Now all that’s left to do is schedule your complimentary breakthrough session with our team.



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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.