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Two Things Every Attorney Wants From Their Practice

Posted On: July 11, 2022

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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Jennifer Goddard, Integrity Marketing CEO

Almost every attorney I talk to these days wants two things from their practice: more money, and more time for life outside the practice.

These are common pain points for estate planning and elder law attorneys. 

Most love their work and most love their clients.

What they don’t love is how hard they have to work to get new clients.

And what they REALLY don’t love is worrying about money … and how to get enough new clients to stop worrying about money.

I get it.

I’ve been in business for nearly 30 years now, working exclusively with estate planning and elder law attorneys. And believe me, I know what it’s like to work hard to get that next new client … and to worry about money … 

Back in 2019 … just months before the pandemic broke out … I was working hard to expand our business. It was a year filled with travel … from one conference to another … across the country … speaking from the podium, working a booth, meeting with lawyers face-to-face.

You might be thinking that the pandemic ended all of that.

And you would be partially right. 

But it wasn’t the pandemic … it was ME.

I got sick. 

It wasn’t COVID … it was just exhaustion and over-work. It was a life pattern that my body simply would no longer sustain. 

Getting sick was probably the best thing that could have happened to me.

It was a wake-up call. 

I had to stop. My life was literally slipping away from me … and for what? 

Was I really willing to give up years of living and vitality just to talk to one more lawyer?

That’s a hard NO.

I was still committed to my purpose. Still committed to my goal of helping lawyers achieve their potential, serve families in need, and enjoy life … but I HAD to find a different way to do it.

Does this sound at all like you? Committed to serving others … but unwilling to keep sacrificing your own health to do it … and maybe a little disappointed that the money just isn’t keeping up with the effort?

That’s when I decided to get off the hamster wheel and commit 100 percent to designing a business and lifestyle that would work for me! 

I no longer work for the business … because I’ve designed it to work for me!

Since I made that decision, we have generated more than $6.5 MILLION DOLLARS in new revenue.

Meanwhile … 

We re-built our team using a system to identify and hire only the best rock stars.

We tightened our processes and up-leveled our sales skills.

We gave our full focus to the top priorities and got the BIG things done!

And I regained my health.

I changed my diet and started running again.

I lost 70 lbs, set a personal record in the half-marathon at Yosemite National Park last spring and am training to run the Honolulu Marathon in December!

Now, I invite you to join me on this journey! I’ve assembled an amazing line-up of inspiration, training, and hands-on learning for the Grow a Great Law Firm Bootcamp, Sept. 27-28 in Estes Park, CO.

Experience a new level of PROFITABILITY … of MARGIN … 

During this two-day intensive, we’ll show you how to grow your revenue, attract your best clients, and hire the BEST people … 

Take back your life, reclaim your health, and achieve your big goals!

All this … while enjoying the peak fall color of aspen and prime elk-viewing season at Rocky Mountain National Park! Our venue boasts spectacular views of Long’s Peak and the Park – at the most beautiful time of year. See elk, moose, mule deer and breath-taking golden aspen. 

Join us. 

Seriously, do not wait. The entire town will sell-out fast for this prime season. 

Register here: https://imsonline.myshopify.com/

Grow a Great Law Firm Bootcamp | Sept. 27 & 28 |Fall River Village | Estes Park, CO

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.