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Introducing the Essential Social Solution: Solving Social Media for Your Law Firm

Posted On: December 11, 2020

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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Essential Social

COVID-19 changed everything, for everyone, everywhere. 

For many in our industry, COVID decimated law firms and left many scrambling to find clients.  They were no longer able to use the tried and true methods that worked in the past.  

How do you host dinners when restaurants are closed?  

How do you help elderly clients that risk literal life and death if they leave their homes?

The fact is, you can’t.  

You can’t help your clients if you can no longer reach them. If you’ve worked with us before, then you already have an idea of how powerful digital marketing can be for your practice. 

But the times have changed dramatically. 

You can no longer afford to rely on a personal networking and live events.  

You need to focus a lot more of your efforts in social media, because the fact remains that your next client is most certainly on Facebook right now. 
Senior Citizen using social media
Seniors are the fastest growing demographic on Facebook and are up more than 40%.  

They are also the most likely to refer new clients to you if they like you, but you must have a proven and targeted strategy to reach them that doesn’t take up all of your valuable time. 

That’s why we have introduced the Essential Social Solution.  

The Essential Social Solution provides social media management, SEO and lead flow for you and your business.  

You don’t have to spend hours a day on Facebook or spend non-billable hours creating and posting content that may, or may not reach the right client.  

Instead, the Essential Social Solution utilizes proven strategies that can maximize your return and continue growing your business.  Depending on who you ask 2020 was either their best year, or their worst.  

You can make 2021 your best year with the right strategy for growth.  

Download the flyer HERE to learn more. 


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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.