Beck, Lenox and Stolzer Estate Planning and Elder Law, LLC
Transforming Lead Generation and Efficiency
Attorney Rudy Beck leads Beck & Lenox Estate Planning and Elder Law, a successful firm based in St. Louis, MO, dedicated to empowering families and seniors through expert legal guidance. At Beck & Lenox, the focus is on more than just law; it’s about forging lasting relationships and providing peace of mind through life’s complex legal challenges. Focusing in estate planning, elder law, veterans’ benefits, and special needs planning, the firm prides itself on its compassionate approach and commitment to personalized service.
With decades of experience, Rudy Beck and his team at Beck & Lenox offer a comprehensive suite of services designed to protect assets, honor legacies, and ensure clients’ wishes are meticulously planned and preserved. Their approach combines deep legal expertise with genuine care, making them a trusted ally in estate and elder law planning.
Challenges and Initial State
Despite his success, Rudy faced unique challenges as the landscape shifted dramatically during COVID-19. The pandemic halted his ability to host seminars, a key method for client engagement and lead generation. Additionally, Rudy aimed to transition more responsibilities to younger attorneys in his practice and realized the need to enhance firm automations and increase internet lead flow to maintain and grow his practice’s efficiency and reach.
Strategic Overhaul with IMS:
Recognizing the need to adapt swiftly to continue thriving, Rudy turned to Integrity Marketing Solutions (IMS) for a comprehensive digital strategy overhaul.
- Website Optimization and New Content: The firm’s website was overhauled to improve user experience and search engine optimization, supported by syndicated blogs and newsletters.
- Evergreen Webinar and Facebook Ads: With in-person seminars no longer feasible, IMS developed an evergreen webinar funnel, marketed through highly targeted Facebook ads to maintain engagement and lead generation.
- Total Sales Mastery and Marketing Coaching: To ensure the firm's longevity and adaptability, IMS provided sales training and ongoing marketing coaching for the younger attorneys and the marketing director.
Results Achieved
The strategic changes implemented had a profound impact
Lead Data
The Facebook ad campaigns for the webinars significantly reduced the cost per lead, with Rudy noting a drop from $220-$245 per seminar attendee to just $16.47 per lead online. The campaigns resulted in 89 calls from webinar engagements and an impressive 542 calls from website bookings.
Email Campaign Success
Significant Revenue Growth
Looking Ahead
With the foundation set for sustained digital engagement and lead generation, the firm is well-positioned for continued growth and success. IMS remains committed to evolving these strategies to meet future challenges and ensure that Beck, Lenox & Stolzer stays at the forefront of estate planning and elder law services in their community.
