E-Law
Leads
Are From Webinar Funnels
Firm Overview
Michele Ungvarsky of E-Law is passionate about helping individuals and families in Las Cruces, New Mexico, navigate the intricacies of estate planning and elder law. Michele is committed to offering personalized, one-on-one service that simplifies complex legal processes and empowers her clients to make informed decisions about their futures.
She takes pride in her ability to demystify legal jargon and procedures, ensuring that her clients understand every aspect of their plan. Michele’s approach is not just about providing legal expertise; it’s about crafting a legacy that honors her clients’ wishes and protects their loved ones. With Michele, it’s not just planning for the future—it’s about Planning it Forward with care and precision.
Initial Challenges and Goals:
Before partnering with Integrity Marketing Solutions, Michele Ungvarsky had already established a successful law practice in Las Cruces, New Mexico. Her primary objectives were to increase her firm’s revenue and streamline her business processes to manage growth more effectively. Michele began her journey with IMS under the Done-with-You program, where she received coaching to refine her marketing strategies. As demand for her services grew, it became clear that a more hands-off approach was necessary to keep pace with her expanding client base, prompting Michele to upgrade to the our Done-For-You services.
Strategic Overhaul with Integrity Marketing Solutions:
To address Michele’s evolving needs, we implemented a comprehensive strategy focusing on two main areas: enhancing her online presence through SEO and expanding her client engagement through three targeted webinar funnels.
On and Off-Site Estate and Elder Law SEO Management
This included optimizing her Google Business Profile, reviews, and local citations. In addition, our team posts weekly custom blog articles on her website and posts on her social media platforms to bolster her authority and online visibility. Our SEO efforts successfully boosted Michele’s rankings, making her the top-listed estate planning, elder law, and probate attorney in New Mexico.
Three Targeted Webinar Funnel Campaigns
Recognizing the need to engage clients more interactively, we set up three distinct webinar funnels covering estate planning, probate, and elder law. Each webinar was carefully timed throughout the year to prevent audience fatigue and was supported by Facebook Ads management and an email drip campaign to nurture leads effectively. Each webinar is also featured on the related practice area page of her website to help pre-qualify website leads.
Results Achieved
The strategies employed by IMS have led to substantial outcomes for Michele:
- Leads: 1117
- Cost Per Lead: $16.06
- Meeting Requests: 150, firm closes almost all clients from the webinar campaign
- Budget: $40/day
High Conversion Rate
The webinar strategy has proven particularly effective in pre-qualifying prospects. Many callers to her firm have already attended a webinar, which simplifies the process of closing leads as they are already familiar with Michele’s expertise and approach.
SEO Success
Michele’s firm now ranks first in Google search results for ‘Estate Planning Attorney’ and ‘Probate Attorney,’ and second for ‘Elder Law Attorney’ in New Mexico. These top rankings reflect her heightened online visibility and her firm’s reputation as a leading authority in these areas.
Client Reflection
Reflecting on the services provided by IMS, Michele notes, “The structured support from the Done-For-You services allowed me to focus more on my clients while knowing that my marketing was in expert hands. The webinars not only help in attracting leads but significantly ease the conversion process as participants are already familiar with what I offer.”
Michele Ungvarsky’s experience highlights the effectiveness of a tailored marketing approach that adapts to the unique challenges and goals of a solo practitioner. At Integrity Marketing Solutions, we pride ourselves on not just meeting but exceeding our client’s expectations, ensuring that every strategy implemented not only attracts leads but also facilitates growth and efficiency.
