McCammon Law, P.C.
Boosting Lead Generation on a Budget
Shawn McCammon, the founder of McCammon Law, has established his practice as a trusted resource in Texas for estate planning, probate, and business planning services. Dedicated to helping individuals, families, and business owners navigate the complexities of securing their future, McCammon Law offers a comprehensive array of services. These include the creation of wills, trusts, powers of attorney, advanced healthcare directives, and thoughtful strategies for business succession planning. The firm also handles probate matters, assisting clients in efficiently settling estates and navigating the legal processes that follow the loss of a loved one.
With a commitment to personalized, compassionate legal advice, the firm ensures that every client receives tailored solutions that protect their assets, honor their wishes, and support their business objectives. McCammon Law simplifies the legal process and emphasizes clear communication, helping clients understand their options and make informed decisions. By focusing on comprehensive legal solutions, McCammon Law aims to provide peace of mind and facilitate seamless transitions through all of life’s stages.
Challenges Prior to Partnering with Integrity Marketing Solutions
Despite the firm’s dedication to service and client care, McCammon Law faced significant challenges in digital marketing. Their internal efforts, although earnest, lacked the strategic framework necessary for impactful results. The firm was investing in various digital marketing tactics—such as Local Service Ads that were not optimized, non-targeted boosts of Facebook posts, and inconsistent blogging and email marketing. This approach led to scattered marketing efforts that failed to harness the full potential of digital tools, resulting in wasted expenditures and minimal engagement.
Strategic Overhaul with Integrity Marketing Solutions:
To harness the true potential of digital marketing for McCammon Law, Integrity Marketing Solutions implemented a comprehensive and cohesive strategy that included:
- Optimized Google Search Ads & Local Service Ads: We refined the targeting and optimization of these ads to ensure maximum visibility and engagement from highly motivated local prospects.
- Website Optimization: Enhancements were made to the usability and SEO of the firm’s website to improve organic search rankings and user engagement, making the site a cornerstone of the firm’s marketing strategy.
- Syndicated Blogs and Newsletter: By providing weekly access to high-quality, relevant estate planning content, we helped establish Shawn McCammon as a thought leader in his field, attracting and retaining a dedicated readership.
- Targeted Email Campaigns: We created two automated weekly and monthly email campaigns in the firm's CRM to share the syndicated content, maintain top-of-mind brand awareness, and regularly engage both existing and potential clients.
Results
Comparative Analysis
In the dynamic world of digital marketing, particularly in the specialized field of estate planning, performance metrics can vary significantly across different campaigns and strategies. It’s informative to compare these results to understand the effectiveness of various approaches.
One of our competitors recently shared their Google pay-per-click (PPC) advertising results for an estate planning client. They reported achieving 8 conversions from an ad spend of $940, with a cost-per-conversion (CPC) of $43. While any positive results in PPC advertising can be viewed as a success, it’s crucial to examine the efficiency and scalability of the spending and outcomes.
In contrast, Integrity Marketing Solutions has demonstrated a more cost-effective approach with our client, Shawn McCammon. Here’s a recap of what we achieved for McCammon Law:
- Significantly Higher Conversion Rate: For an ad spend of just $1,067.45, McCammon Law secured 43 high-quality leads. This contrasts sharply with our competitor’s 8 conversions for $940.
- Lower Cost-Per-Conversion: Our strategy achieved an average cost-per-conversion of just $24.82, far below the $43 CPC reported by our competitor. Even more impressive was our remarketing campaign, which generated leads at just $7.64 each.
These figures not only underline the precision and effectiveness of our targeted advertising strategies but also highlight our ability to deliver substantial value at a lower cost. Our approach focuses on maximizing the return on investment, ensuring that each dollar spent goes further in generating qualified leads and conversions.
Why This Matters
The direct comparison showcases the tangible benefits of choosing Integrity Marketing Solutions. Our nuanced understanding of digital marketing for estate planning allows us to craft strategies that are not just effective, but also efficient. By leveraging targeted ads, optimized spending, and strategic content, we deliver superior results that help our clients grow their practices more sustainably.
McCammon Law Results
Our strategic implementation led to transformative results for McCammon Law:
Web Traffic Surge
In the first year of our partnership, monthly website users increased by 75%, and direct web leads soared by 92%, comparing data from August before ad implementation to April six months later.
Increased Lead Generation
Targeted paid ads strategy significantly increased lead generation, yielding an extra 56 leads per month. Notably, one month recorded 43 high-quality leads from a modest ad spend of just $1,067.45, averaging a cost per lead of $24.82 and a cost per click of $2.40.
Remarketing Success
The firm’s remarketing campaigns were particularly successful, generating leads at an astonishingly low $7.64 per lead. These campaigns targeted high-intent searches within Shawn’s local market, bringing in well-qualified leads.
Shawn’s 5-Star Review of IMS
In Shawn’s own words, he’s enjoyed working with the “great team” at IMS, especially his account manager, Amber!
