Stone Arch Law Office
Google for Estate Planning
Firm Overview
Stone Arch Law Office, led by attorney Philip Ruce, is known for its commitment to helping families and individuals in Minneapolis, Minnesota navigate the complexities of estate planning, probate, and trust administration. The firm prides itself on offering straightforward, personable, and knowledgeable legal advice, aiming to make estate planning as accessible and understandable as possible. With a focus on building lasting relationships with clients, Stone Arch Law Office specializes in creating customized estate plans that reflect the specific needs and wishes of each client, ensuring their legacy and assets are protected. Their services extend to handling sensitive probate matters and managing trust administrations with the utmost care and professionalism.
Challenges
When Philip Ruce of Stone Arch Law Office first approached Integrity Marketing Solutions, he was encountering significant challenges with his existing marketing agency. Despite working with a full-service firm, there was a lack of accountability regarding campaign results and lead flow. Initial assessments revealed a high cost per conversion on Google pay-per-click ads, and the website’s SEO performance was not living up to its potential. The firm needed a marketing partner who could take ownership of the campaigns and drive tangible improvements.
Strategic Overhaul
Recognizing the competitive nature of the Minneapolis estate planning market, Integrity Marketing Solutions implemented a multi-faceted strategy to overhaul Stone Arch Law Office’s digital marketing efforts:
45% Revenue Increase & SEO Domination
After implementing IMS’s high-performance SEO strategy, Phil’s firm saw incredible results in 2024. The combined SEO efforts led to a 45% revenue growth over 2023 – A direct result of increased lead flow and online visibility.
Stone Arch Law Office had a 20% increase in website users and sessions and the firm now holds the top ranking for the most competitive keywords in Minneapolis, driving 710 high-intent searches each month. Additional SEO improvements included:
- Google Business Profile (GBP) impressions and website clicks increased by over 500% – More visibility = more leads.
- Home page clicks increased by 46% – A strong sign of better engagement and user trust.
- Organic search was the #1 driver of sessions to the website.
Stone Arch Law Office is now a market leader in Minneapolis estate planning. And with this momentum, Phil is set for an even bigger 2025. Watch Phil’s interview for The Marketing Lawcast to hear how he built a successful practice.
Video Success
In 2021, Phil had made a big investment with another marketing agency to create videos for his YouTube channel, but the channel was not fully optimized and subscriber count was dismal at only 266. Instead, our strategy of incorporating Stone Arch Law Office’s YouTube videos into his content-marketing through blogging and email is paying off big-time. The addition of a video marketing package that includes 12 new optimized videos has boosted the firm’s YouTube channel subscribers to over 6,600 with approximately 1.4 million views. As an additional bonus, the firm has earned over $2,300 in revenue from the YouTube channel.
Philip’s 5-Star Review of IMS
Reflecting on the partnership, Phil Ruce noted: “We have had a number of marketing vendors over the past ten years and we are very, very happy with IMS. They react quickly, are pro-active, and their customer service is fantastic. Very up-front, very transparent, and they speak a language that is easy to understand. We have had noticeable increases in call frequency and conversions since moving things to IMS.”
