The Werner Firm
Expanding Reach and Increasing Leads
Initial Challenges and Goals
When Attorney Troy Werner first approached us, he was transitioning from another full-service marketing agency. His primary concern was an underwhelming lead flow that wasn’t meeting the firm’s revenue goals, particularly in the area of probate law. With ten offices across Southern California, the challenge was to amplify lead generation across all locations in a highly competitive probate market.
Strategic Overhaul with Integrity Marketing Solutions:
To address the specific needs of Werner Law Firm, we designed a targeted strategy that encompassed several key areas:
- Essential SEO Implementation: We focused on optimizing Werner Law Firm’s online presence for critical probate-related keywords. This involved enhancing Google reviews and local citations, alongside creating custom blog content tailored to probate topics to boost the firm’s authority and search rankings.
- Website Optimization and Syndicated Content: The firm’s website was meticulously optimized to improve user experience and conversion rates. Additionally, we syndicated blogs and newsletters to maintain a steady stream of engaging content, positioning Werner Law Firm as a thought leader in probate law and boosted his website traffic tremendously.
- Google Search Ads & Local Service Ads: To directly target potential probate clients, we implemented finely-tuned Google Search Ads and Local Service Ads. This dual approach ensured high visibility in search results, directly attracting clients looking for probate services.
Results
Comparative Analysis
The targeted strategies implemented by IMS yielded remarkable results for Werner Law Firm:
SEO Success
Within less than a year, keywords related to probate, such as ‘probate attorney’ and ‘probate lawyer,’ climbed to the top three positions in search engine rankings. This enhanced visibility significantly increased organic search traffic.
Website Traffic and Conversions
The firm witnessed a substantial increase in digital engagement, with 88,900 new users visiting their website and achieving 219 website conversions from these visits. This marked a significant improvement in both reach and engagement.
Steady Stream of Leads from Paid Ads
The combination of Google Search Ads and Local Service Ads consistently generated about 26 new leads per month. This reliable stream of leads has become a crucial component of the firm’s marketing strategy, ensuring a steady influx of potential clients.
