This year marks a major milestone for Integrity Marketing Solutions (IMS)—30 years of helping estate planning and elder law attorneys build thriving, profitable, and fulfilling practices. As I reflect on our journey, I am filled with gratitude for the people, the innovation, and the family legacy that have brought us here.
A Chance Meeting That Changed Everything
In 1995, I was the Chief Marketing Officer for a bank holding company in the Midwest. Our company was launching trust services across all our banks, and my job was to educate both employees and customers about this new offering. That’s when I first met Kyle Krull, an estate planning attorney giving a seminar on revocable living trusts.
Kyle had a way of making complex legal concepts simple and relatable. I saw an opportunity to bring his expertise into our organization—not just to educate our staff but to help us connect with the right clients. Kyle agreed to train our front-line bank employees on how to identify potential clients for trust services. The results were immediate and impressive.
But we didn’t stop there. We launched an ambitious marketing campaign that combined live workshops, printed flyers, special events, and advertising. The impact was staggering—we brought in several million dollars in assets under management for the trust company.
That success sparked an idea. What if we built a marketing agency dedicated to helping estate planning and elder law attorneys reach more clients, grow their practices, and establish themselves as trusted leaders in their communities?
That’s how IMS was born.
The Early Days: Family, Hard Work, and a Vision for the Future
In the beginning, IMS focused primarily on seminar marketing—helping attorneys promote and present educational workshops for prospective clients. Back then, marketing was mostly offline. We customized, printed, and mailed monthly newsletters on behalf of our clients, alongside other printed materials.
It was truly a family business from the start. My sons, James and Michael Campbell, started working at IMS as teenagers. In the early days, they were in the back shop of our print and mail business—running the folding machine, the tabber, applying mailing labels, and ensuring all the mail was properly sorted.
James quickly showed an interest in sales and strategy. Before long, he was on the phone with attorneys, helping them understand the power of marketing and selling our services. Michael, with his creative eye, was drawn to design and content creation.
The business was growing, and so was the digital landscape.
Embracing Digital Marketing and Transforming IMS
By the early 2000s, we saw a major shift happening—websites, email marketing, and search engines were changing the way people found and engaged with businesses. Many attorneys were hesitant to embrace these new tools, but we knew digital marketing was the future.
In 2010, we made a bold move: we eliminated the print-and-mail side of our business and became a fully digital marketing agency. This shift allowed us to offer more powerful, cost-effective marketing solutions that could reach a broader audience while maintaining the personal, trust-building approach that had always been at the heart of our strategy.
A New Generation Takes the Lead
As IMS evolved, so did my sons’ roles within the company. Today, James Campbell leads IMS as our Chief Growth Officer, guiding the company’s strategic direction and ensuring we continue to deliver exceptional value to our clients. His deep understanding of the industry and his ability to connect with attorneys on a strategic level have been instrumental in our growth.
Meanwhile, Michael Campbell serves as our Creative Director, spearheading our video marketing services and other content marketing efforts. He has been a driving force behind the visual storytelling and high-impact content that help our clients connect with their audiences in a powerful way.
It has been incredible to watch James and Michael bring their talents, energy, and vision to IMS. What started as a small family business has grown into an industry leader—one that remains committed to innovation, excellence, and the success of our clients.
Leading the Way in Digital Marketing for Estate Planning Attorneys
Today, IMS continues to be at the forefront of legal marketing, offering cutting-edge solutions tailored specifically for estate planning and elder law attorneys.
✅ Search Engine Optimization (SEO) – Ensuring our clients dominate search rankings so potential clients find them first.
✅ Website Design & Conversion Optimization – Creating high-performance websites that don’t just look good but convert visitors into appointments.
✅ Email Marketing & Automation – Keeping attorneys top-of-mind with their audience through strategic, targeted communication.
✅ Video Marketing & Social Media – Establishing trust, authority, and engagement in an increasingly digital world.
We’ve helped hundreds of attorneys expand their reach, increase revenue, and create practices that not only serve their clients but also support the lifestyle they desire.
The IMS Promise: Profitability, Purpose, and Partnership
From day one, our mission has been clear: helping estate planning and elder law attorneys build an ever more profitable and enjoyable legal practice.
It’s not just about marketing—it’s about creating a business that allows attorneys to serve their clients, grow their impact, and enjoy the freedom that comes with a well-run, successful practice.
Looking to the Future
As we celebrate 30 years, I’m incredibly proud of what we’ve built and even more excited for the future. The digital landscape continues to evolve, and we are committed to staying ahead of the curve—leveraging advancements in artificial intelligence, voice search, and hyper-personalized marketing to give our clients a competitive edge.
To every attorney who has trusted us with their marketing, to every team member who has contributed to our success, and to my sons, James and Michael, who have helped shape the future of IMS—thank you. Your belief in our vision has made IMS what it is today.
If you’re an estate planning or elder law attorney ready to take your practice to the next level, there’s never been a better time to start. Book a Discovery Call today and let’s make the next 30 years even more remarkable!
Here’s to the past, the present, and the future of Integrity Marketing Solutions! 🚀
