Want to know how to grow your estate planning law firm?
Charge premium fees.
Here’s why.
Getting consistent, high-quality clients as an estate planning lawyer might seem daunting. And it may seem counter-intuitive that charging premium fees is the key.
But what if I told you exactly where your ideal clients are spending their time … AND gave you a reliable system to have them lining up for your help 24/7?
And what if they were eager to pay you for your expertise instead of pushing for free services?
Would that be worth something to you?
Then keep reading…
Your Ideal Clients are Not Where You’ve Been Looking
If you’ve employed most of the strategies to grow your estate planning law firm that you learned from other lawyers, or if you’ve been running your business using in-person marketing efforts that swallow your time and money, it’s safe to say you aren’t meeting your ideal clients that often.
See, your ideal clients understand the value of your services. They live and die by the motto, “You get what you pay for.” They’re educated, responsible, and most important of all, they want to do things right the first time.
They aren’t interested in having a hit-or-miss experience with a lawyer.
And in today’s world, even though they inhabit an older age group, they’re technically savvy.
So where are they?
Right now, your ideal clients are sitting at home in front of their computer screens, in the midst of a worldwide pandemic.
They’re searching for information about how to get their estate planning needs met quickly and efficiently. And Google is their best friend.
They aren’t hanging out at free events looking for “cheap lawyer deals.” (Nor were they, even before the pandemic).
They aren’t signing up with the first lawyer that pops up on Google, either. These people are sophisticated. They want the RIGHT lawyer.
They want you.
Which means that in reality, the path to grow your estate planning law firm is free of obstacles. The only things stopping you from selling premium services to these clients are the outdated systems you’re using.
If you’re still doing in-person marketing at seminars or fiddling with SEO to become well-known in your community, you’re missing a TON of business.
These folks want a higher-tiered experience. They want the Rolls Royce of Estate Planning Firms.
You can roll out the red carpet for them … as long as you charge premium prices. In fact, if you’re too cheap, they’ll move on, believing you get what you pay for. They are happy to pay premium rates in exchange for prompt, knowledgeable service… which you can easily provide when you’re not spending 90% of your time looking for clients in all the wrong places because you’re hard up for leads.
Assuming that your ideal clients are looking for you day and night (and they ARE), do you have a system in place to capture their attention? Do you have your messaging dialed in? Is your online presence set up so that people know they want to work with you before they even call your office?
This is what we specialize in. We’ve done it again and again. We know where your best clients are and we know how to get their attention. AND their commitment!
It all starts when you schedule a breakthrough discovery call.
Discover how you can start getting consistent business with the people who need you most.
