For estate planning and elder law attorneys with a thriving practice, keeping up with the competition requires more than just a basic online presence. The Essentials Advanced Program from IMS is designed for attorneys who have built a successful firm, but are held back by outdated marketing strategies. In today’s fast-paced digital world, staying ahead means continuous improvement, data-driven decisions, and a partner you can trust to guide your marketing efforts.
The Essentials Advanced Program includes everything in our Essentials Launch package, but adds critical tools like advanced SEO, custom content creation, and reviews management—giving you the competitive edge you need to dominate your local market and attract more high-value clients.
What is Included?
What’s Included in the Essentials Advanced Program?
1. High-Converting Website and Professional Content
Just like the Essentials Launch Program, you’ll receive a high-converting website built to turn visitors into clients, as well as professionally written content that establishes you as the go-to expert in your area. But with Essentials Advanced, we go further by tailoring your content to address the specific challenges of your competitive market, ensuring your messaging speaks directly to your ideal clients.
2. Advanced SEO to Outrank Competitors
In competitive markets, basic SEO is simply not enough. Our advanced SEO strategies go beyond on-site optimization to include detailed keyword research, technical improvements, and link-building efforts that improve your rankings in the most valuable search results. With advanced SEO, we ensure your firm stays visible even as the competition ramps up.
3. Custom Content Creation for Maximum Impact
To stand out, you need content that speaks directly to your audience’s needs and concerns. Our team creates custom, high-quality content that highlights your firm’s unique strengths and builds trust with potential clients. Whether it’s blog posts, service pages, or case studies, we ensure your content positions your firm as the clear leader in your field.
4. Reviews Management to Build Trust
In today’s digital-first world, online reviews are critical to building credibility. Our reviews management system helps you proactively collect and manage client reviews on platforms like Google, ensuring that your reputation reflects the high-quality service you provide. We help you showcase your successes and address any negative feedback in a way that builds trust and confidence with prospective clients.
5. CRM Automations & Appointment Reminders
Just like the Essentials Launch Program, we streamline your client communication with CRM automations that handle everything from appointment reminders (via email and text) to post-consultation follow-ups. But with the Essentials Advanced Program, we also provide data-driven adjustments to these automations, ensuring your systems are optimized for efficiency and lead conversion.
Perfect for Firms in Competitive Markets or Ready for Growth
If your firm has thrived despite outdated marketing, imagine what you could achieve with a modern, data-driven strategy. The Essentials Advanced Program is specifically designed for attorneys in competitive markets or those ready to take their firm to the next level. We don’t just set up your marketing and walk away. At IMS, we partner with you to review performance data, make adjustments, and continuously improve your results.
With the Essentials Advanced Program, you’ll have a trusted team by your side to help you stay ahead of the competition, attract more high-value clients, and achieve the best possible outcomes for your firm.
Ready to dominate your market with a comprehensive, data-driven strategy? Book a Discovery Call today to learn how the Essentials Advanced Program can take your firm’s marketing to the next level.