For estate planning and elder law attorneys looking for a truly customized marketing strategy, the Essentials Custom Program from IMS offers a full suite of services designed to meet the unique needs of your firm. Whether you’re expanding into new markets, looking to implement cutting-edge strategies like webinars and CRM automations, or simply want the flexibility to adapt to changing client demands, the Essentials Custom Program gives you complete control over your digital marketing plan.
This is not a one-size-fits-all solution—it’s a fully customizable package that allows you to tap into any of IMS’s advanced services, ensuring your marketing is as unique and powerful as your practice.
What is Included?
What’s Available in the Essentials Program?
1. On-Demand Webinar Funnel
Webinars are one of the most effective ways to educate and convert potential clients. Our On-Demand Webinar Funnel lets you reach your audience 24/7 with educational content that builds trust and encourages action. We handle everything from content creation to funnel automation, ensuring your webinars work as a lead-generating machine that runs seamlessly in the background.
2. Google Advertising
Get in front of your ideal clients with Google Search Ads, Local Service Ads, and advanced Pay-Per-Click campaigns designed to deliver high-quality leads at the right moment. Whether you’re targeting multiple locations or a specific demographic, our Google advertising strategies ensure you stay visible in the most competitive markets.
3. Social Media Advertising
Our social media advertising services, including Facebook and Instagram ads, help you reach potential clients where they spend their time. Whether you’re looking to build brand awareness or generate direct leads, our targeted social media campaigns are designed to engage and convert.
4. SEO for Multiple Locations
If your firm operates in multiple locations, visibility in local searches is key to driving growth. Our SEO for multiple locations ensures that each office ranks high in search results, attracting local clients while building authority across your entire region. We implement advanced geo-targeted SEO strategies to improve visibility, attract new clients, and stay ahead of competitors.
5. Advanced CRM Automations
Automation is key to improving efficiency and nurturing client relationships. Our advanced CRM automations handle everything from appointment reminders (via email and SMS) to follow-up sequences, client engagement workflows, and more. These automations free up your time while ensuring no lead or client falls through the cracks, helping you convert more prospects into clients and improve retention.
Built for Firms That Need a Flexible, Custom Solution
The Essentials Custom Program is perfect for established firms looking for a tailored solution that adapts to their specific goals. Whether you’re focused on expanding to new locations, increasing client volume, or implementing advanced marketing techniques, this program offers the ultimate flexibility. With the full range of IMS services at your disposal, you can build a marketing plan that evolves with your firm’s needs.
At IMS, we don’t just offer marketing services—we partner with you to analyze your data, adjust your strategies, and deliver consistent, measurable results. The Essentials Custom Program gives you the power to access the exact services you need, when you need them, ensuring your firm always has a competitive edge.
