Whether you’re just getting started with digital marketing or looking to take your first steps online, the Essentials Launch Program from IMS is designed to give estate planning and elder law attorneys the tools they need to attract and convert new clients—all while staying within a limited budget.

This isn’t a “bare-bones” solution—it’s a comprehensive digital marketing package that delivers a powerful foundation for your firm. From a high-converting website to automated client communications, the Essentials Launch Program is built to help you grow your practice strategically and efficiently.

What is Included?

What’s Included in the Essentials Launch Program?

1. High-Converting Website

Your website is your firm’s most valuable digital asset, and our Essentials Launch package delivers a custom-built website designed to convert visitors into clients. We create a professional, mobile-friendly site that not only looks great but guides potential clients smoothly toward booking a consultation.

2. On-Site SEO for Long-Term Visibility

Visibility in local searches is key for attracting clients. We implement on-site SEO strategies that improve your rankings in search engines, ensuring your firm is seen by the right people when they’re searching for services like yours.

3. Professional Content Creation

Your website’s content is just as important as its design. We provide professionally written content that positions you as the trusted expert in estate planning or elder law. This includes educational articles, service pages, and blog content—all tailored to address the needs of your target audience.

4. Blog Content to Engage and Educate

Stay top-of-mind with your audience by regularly publishing fresh, engaging content. Our team supplies blog posts that not only improve SEO but also build trust by educating your audience about the services you provide and why they need them.

5. Email Newsletters to Nurture Leads

Email marketing is one of the most cost-effective ways to nurture leads and keep existing clients engaged. We create and automate email newsletters that showcase your expertise, inform your audience, and drive more people to your website.

6. CRM Automations & Appointment Reminders

Keep your clients informed and reduce no-shows with CRM automations that streamline client communication. From appointment reminders sent via email to follow-ups after consultations, we help automate these processes so nothing slips through the cracks.

A Perfect Fit for Firms with a Limited Marketing Budget

The Essentials Launch Program is tailored specifically for law firms that need a strategic, budget-friendly marketing solution. While it’s designed to be affordable, it’s far from basic. Every element of this program is crafted to help you generate leads, build authority, and grow your practice.

At IMS, we understand the unique challenges attorneys face when starting out in digital marketing. The Essentials Launch Program is the smart, cost-effective way to build a solid marketing foundation that sets your firm up for success—both now and in the future.

Ready to launch your online presence and grow your practice? Book a Discovery Call today and learn how the Essentials Launch Program can help you achieve your goals without breaking the bank.

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