In today’s digital landscape, Google Advertising is one of the most powerful tools for estate planning and elder law attorneys to drive high-quality leads. Whether through Local Service Ads or Pay-Per-Click (PPC) campaigns, we help ensure your firm appears at the top when potential clients are actively searching for your services.

But Google Ads work best when they’re part of a holistic marketing strategy. At IMS, we combine data-driven ad campaigns with strong SEO and a high-converting website to maximize your visibility, increase lead flow, and deliver real results.

Local Service Ads (LSAs)

Local Service Ads ensure your firm is featured prominently for local searches like “estate planning attorney near me.” These ads appear at the very top of Google’s results and come with a Google Guarantee badge, building trust instantly. With LSAs, you only pay for qualified leads—making them one of the most cost-effective ways to reach potential clients.

Pay-Per-Click (PPC) Campaigns

Our expertly managed PPC campaigns put your firm in front of the right audience at the exact moment they’re searching for your services. We handle everything from keyword research to ad creation and optimization, ensuring every dollar you spend goes further by attracting high-intent clients.

The Power of Google Ads + SEO

While Google Ads provide immediate visibility, combining them with a strong SEO strategy creates long-term growth. A well-optimized website improves your organic rankings, lowers your cost-per-click, and enhances the performance of your ads. At IMS, we ensure your firm’s website and SEO work hand-in-hand with your Google Ads to drive traffic, capture leads, and convert them into clients.

A High-Converting Website is Essential

Even the best Google Ads can only go so far if your website isn’t designed to convert visitors into clients. We make sure your website is optimized for speed, user experience, and engagement—so when a prospect clicks your ad, they’re guided smoothly through the journey to booking a consultation.