Finding Clients Who Are The Right Fit
Are you tired of wasting time on unqualified leads—clients who don’t value your expertise, are only focused on price, or don’t understand the importance of estate planning? It’s a common problem for estate planning and elder law attorneys, but there’s a solution.
Our Video Marketing Package is designed to address these exact pain points and help you attract high-quality clients who recognize the value of your services from the start.
Here’s how our package works:
Four Educational Videos
Four Educational Videos covering essential topics that directly address the most common misconceptions. We’ll help you educate potential clients about the importance of estate planning, the risks of low-cost solutions, and why working with a specialist is critical. These videos pre-qualify your leads by setting clear expectations about the level of service you offer.
Discovery Call Process Video
A Discovery Call Process Video that shows prospects exactly what they can expect during their consultation with you. By removing uncertainty and showing your professional approach, clients will feel more confident booking a consultation, knowing they’re in good hands.
About the Firm Video
An About the Firm Video that highlights your experience, values, and unique expertise. This video positions you as a trusted authority and helps build rapport with clients before they even meet you.
Why Video Helps Filter the Right Clients:
- Educate to Filter: Videos allow you to pre-educate potential clients, meaning those who reach out are already more informed about what you offer and why it matters.
- Showcase Your Value: Address common pain points like price-focused shoppers or clients who don't understand the complexity of estate planning. Through video, you can clearly explain why premium services provide long-term security, helping clients understand the real value behind your expertise.
- Build Trust & Authority: Prospects who watch your videos are more likely to trust your expertise, reducing the need for long, repetitive phone calls with people who aren’t ready to commit.
- Optimize Your Time: By filtering out prospects who aren’t the right fit, you save time and effort, allowing you to focus on serving clients who truly value your services.
What We Do for You:
Scriptwriting and production:
We’ll guide you through every step of the process, from developing the video topics to delivering polished, professional content.
Search Optimization:
Your videos will be optimized for search engines and uploaded to your YouTube channel and website, ensuring maximum visibility.
Done-For-You Posting:
If you’re using our Done-For-You platform, we’ll handle posting the videos to your blog and social media accounts to extend your reach.
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We partner with you to create a digital marketing strategy that works for your estate planning and elder law firm.
