I was visiting with an estate planning attorney from Texas today.
She said she called because she wanted to “find out more about digital marketing…”
But I know no one ever really schedules a call just to learn more about marketing … somewhere, there is always a pain point behind the call.
In her case, the pain point was money.
She’s not making enough of it.
But she spent an awful lot of time justifying that away … telling me things like …
“I don’t really need THAT much money.”
“I don’t want to over-charge people.”
“My market just won’t pay more.”
“I would really be okay if I could just make a little more.”
“I don’t want to sacrifice my family just to make a little more money.”
In the old-school legal world, she might be called a “whiner.”
I mean, in lots of legal circles, no one ever heard of a lawyer who doesn’t work 60 hours a week … or has compassion for their clients … or wants to spend time with their family!
Thank goodness the old-school legal world is dying!
We work every day with happy clients who love their clients, love going to work, and love their lives. Their families are happy and thriving … AND financially secure! Our clients are growing their firms at-scale, leveraging technology, and happily investing their profits to grow personal and generational wealth.
The woman I spoke with today is making a huge shift in her mindset right now …
Because the truth is she does want to make THAT much money. She wants to take great care of her family … send her kids to great schools … watch them graduate debt-free with a leg-up in life. And she wants to have tremendous impact in her community … serving families to safety from some of life’s biggest threats and challenges.
I love re-kindling dreams! Can’t wait to serve this incredible lady to her dream and watch her SOAR!
If your dream needs some kindling, book a call with my team. Let’s get to work for you, too!
