Embracing Authenticity and AI: Disrupting the Marketing Landscape for Elder Law and Estate Planning Practices
Get ready to disrupt your traditional marketing approaches! As your host, Jennifer Goddard, I’m here to guide you through an enlightening exploration of how AI platforms – think ChatGPT – are revolutionizing the marketing landscape for elder law and estate planning practices. But it’s not all just about AI. The main theme throughout this episode […]
Unlocking Business Success in Law Firms: Troy Werner’s Key Strategies for Estate Planning and Probate
Are you ready to unlock the secrets to transforming a general practice into a thriving business with a focus on estate planning and probate? Buckle up for an enlightening conversation with Troy Werner, owner of the Werner Law Firm, as he shares his inspiring journey and the strategies that doubled their revenue. From being thrown […]
Lawyer Up Your Marketing: Breaking Free From Scarcity and Commanding Your Worth
Have you ever wondered why your law practice isn’t growing as expected, despite your best efforts? It might be time to scrutinize your client acquisition strategy and mindset. I’m your host, Jennifer Goddard, and in this eye-opening episode, we dare to explore the common yet perilous practice of over-relying on a single mode of client […]
Unleashing the Power of Gratitude: Revolutionizing Your Law Firm’s Success and Well-being
Ready to uncover the untapped potential of gratitude in your law firm? This episode, hosted by Jennifer Goddard, CEO of Integrity Marketing Solutions, promises to shed light on how this simple practice can revolutionize not only your personal well-being but the success of your entire firm. Join us as we delve into the science of […]
Breaking Revenue Plateaus: Unlocking Sustainable Growth in Your Estate Planning Law Firm
Have you hit a revenue plateau with your law firm? Ever wondered how to break through this infamous barrier? Tune into this episode of The Marketing Lawcast where Jennifer Goddard, CEO of Integrity Marketing Solutions, shares her expert insights on scaling estate planning law firms. In this episode, you’ll explore: Innovative digital marketing techniques to […]
Estate Planning’s New Frontier: Reaching the 77% of Affluent Investors Who Go It Alone
How much are you leaving on the table by focusing primarily on referrals? Here’s a thought-provoking episode that addresses the missed opportunities for estate and elder law attorneys who are heavily dependent on referrals from financial advisors. It’s a wake-up call to the stark income disparity between the two professions, with financial advisors outearning their […]
Breaking Through Revenue Plateaus in Your Estate Planning Law Firm
Have you ever felt as if your law firm’s revenue has hit a ceiling? A plateau that, no matter how hard you try, you can’t seem to surpass? Join us on this enlightening episode as we uncover the strategies that can help your firm break through the dreaded revenue plateau.
SEO for Lawyers: An In-Depth Guide with SEO Guru Lane Houk
Ever wondered how you could navigate Google’s mysterious core updates or conquer the world of AI-driven content for legal SEO strategies? Promise us your ears, and we’ll present you with the insightful revelations of SEO guru, Lane Houk. Explore the labyrinth of SEO for lawyers, particularly the areas of estate planning and elder law. Together, we dissect Google’s approach to validating content and its authors, and the crucial role Googlebot plays in this process.
Skyrocket Your Law Firm Growth: A Strategic Guide to Marketing Audits and Client Acquisitions with Jennifer Goddard
Are you ready to skyrocket your law firm’s growth with data-informed strategy? This episode is a game-changer for you. Join us today with Jennifer Goddard, the powerhouse CEO and co-founder of Integrity Marketing Solutions, as she uncovers the nuts and bolts of a strategic fourth-quarter marketing audit. Jennifer guides us through tracking financials in top accounting software and shows us how to understand and leverage client acquisition costs in planning for a break-out 2024.
How to Deal with Difficult Clients in Estate Planning and Elder Law Guest John B. Henry, III
Navigating the intricacies of estate and elder law requires more than just legal proficiency. It demands a profound grasp of client relationships and the tools to manage them effectively. In this enlightening episode, we sit down with John B. Henry, III, a distinguished attorney from Texas, to uncover the secrets to building a thriving estate planning law firm.