If you’re an estate planning or elder law attorney struggling to attract the right clients—those who value your expertise, trust your guidance, and understand the importance of proper planning—you’re not alone. Many attorneys face a common challenge: too many price-focused prospects and not enough qualified leads.
But what if you could pre-educate potential clients, filter out those who aren’t the right fit, and build trust before they even pick up the phone? That’s exactly what IMS’s Video Marketing Package is designed to do.
The Power of Video Marketing in Legal Practice
Video content is one of the most effective ways to establish authority, build trust, and convert viewers into clients. Studies show that video leads to higher engagement and better conversion rates than any other form of content.
Why? Because video allows potential clients to see and hear from you directly, making your firm feel approachable and trustworthy. Instead of explaining the same concepts over and over during consultations, your videos do the heavy lifting—educating, pre-qualifying, and setting clear expectations.
When done right, video marketing doesn’t just make your firm look more professional—it revolutionizes your client flow.
Case Study: How Stone Arch Law Office Exploded on YouTube
Attorney Philip Ruce of Stone Arch Law Office started working with IMS in October 2023. At the time, his YouTube channel had only 266 subscribers and wasn’t optimized for search. IMS stepped in, refining his existing content, integrating video with his website’s blog articles, and launching a strategic video marketing campaign.
Fast forward to 2025, and the results speak for themselves:
✅ 6,600+ subscribers (a 2,300% increase!)
✅ 1.4 million video views, reaching potential clients searching for estate planning and elder law guidance
✅ Over $2,300 in YouTube ad revenue—a bonus beyond the primary goal of lead generation
By leveraging search-optimized videos with engaging thumbnails, titles, and descriptions, Stone Arch Law Office established itself as the go-to authority for estate planning in the Minneapolis-St. Paul area.
This isn’t just about YouTube growth—it’s about business growth. Video helped attract more engaged, ready-to-hire clients while reducing time wasted on unqualified leads.
What’s Included in the IMS Video Marketing Package?
IMS’s Video Marketing Package isn’t just about shooting videos—it’s about crafting a strategic, results-driven video campaign that integrates seamlessly into your overall marketing strategy.
Four Educational Videos
These videos tackle the most common misconceptions about estate planning, educating clients before they book a consultation. The result? Fewer price shoppers and more informed clients who already understand the value of your services.
Discovery Call Process Video
Eliminate uncertainty by showing prospects exactly what to expect during their consultation. By addressing concerns upfront, you increase appointment bookings with serious clients who are ready to move forward.
About the Firm Video
Your “About Us” page is one of the most visited pages on your website. A professional firm video builds credibility and allows clients to connect with your story before they ever meet you.
How Video Filters the Right Clients
- Educate to Filter – Videos answer common questions, ensuring only serious, informed prospects reach out.
- Showcase Your Value – Instead of competing on price, video helps explain why high-quality estate planning is worth the investment.
- Build Trust & Authority – Clients feel they already “know” you before the first consultation.
- Optimize Your Time – Spend less time explaining and more time closing high-value clients.
Maximize the ROI of Your Estate Planning or Elder Law Videos
Creating a great video is only half the battle—what you do with that video can make or break your results. That’s where Integrity Marketing Solutions (IMS) comes in. With our comprehensive video marketing package, estate planning and elder law attorneys can go beyond simply posting content—and start using it as a strategic tool to generate qualified leads, build trust, and grow their practice.
Here’s how you can put the videos IMS creates to work across your entire marketing ecosystem:
Embed Videos in Website Blog Posts for SEO and Engagement
IMS integrates your video content directly into relevant blog articles on your website. This helps increase dwell time, boost page engagement, and improve your website’s SEO—giving your videos a dual purpose as both a search engine asset and a conversion tool.
For example, when a potential client visits a blog post titled “What Happens If I Die Without a Will in Minnesota?” and sees a short, well-produced video of you explaining the topic, they’re more likely to trust your expertise—and more likely to schedule a consultation.
Use Video to Power Up Your Email Marketing
Have an email list? Great. Videos are a powerful way to re-engage past clients, educate new subscribers, and nurture leads who aren’t quite ready to book a consultation.
IMS can embed your video content into done-for-you email campaigns that align with your broader messaging strategy. Imagine sending an email that says, “Confused about probate? Watch this quick video to learn more about the process in Minnesota.” Not only does this help educate your audience, but it also strengthens your authority and boosts the chances of conversion.
Share Videos Across Social Media for Maximum Reach
Whether you’re active on Facebook, LinkedIn, or Instagram, videos are far more engaging than text or static images. IMS not only creates professional, branded video content—we also take care of posting it across your social platforms as part of your broader content marketing strategy.
This means your video isn’t just sitting on YouTube—it’s being distributed to a much larger audience of potential clients in your community.
Build a Branded YouTube Channel to Capture Search Intent
Your video library becomes more powerful over time when organized and optimized on a dedicated YouTube channel. IMS ensures your channel is built and branded properly, and we use proven SEO tactics—optimized titles, descriptions, tags, and thumbnails—to help your videos rank for highly searched estate planning terms in your local market.
Consistent Strategy Meetings with Marketing Experts
One of the most powerful advantages IMS offers is its proactive, client-first approach that prioritizes marketing performance analysis and reporting. You’re not guessing what’s working or logging into a dozen tools to track performance. We do it all for you—and we walk you through it, every step of the way.
Real Results. Real Growth.
IMS clients like Stone Arch Law Office aren’t just seeing engagement on YouTube—they’re seeing business growth. By adding video to their marketing strategy, they’re attracting higher-quality leads, spending less time filtering out unqualified prospects, and building long-term trust with potential clients.
Are You Ready to Transform Your Marketing?
Video marketing isn’t the future—it’s happening right now. Firms that invest in video position themselves as leaders while others struggle to compete.
If you’re ready to stop chasing unqualified leads and start attracting the right clients, it’s time to take action. Book a Discovery Call with the IMS team to learn how video can elevate your firm’s marketing strategy. Click here to schedule your call with IMS.
