In this riveting podcast episode, (part three of a three-part series) we dive into the nitty-gritty of Google Local Service Ads, an effective tool that can significantly impact your estate planning or elder law firm’s marketing strategy. We shed light on the ins and outs of the ad service, including the simplicity of its setup, potential lead acquisition cost savings, and the profound influence of Google’s verified badge on building trust with potential clients. However, every rose has its thorn, and we won’t shy away from discussing potential pitfalls, such as dealing with unqualified leads, managing overwhelming calls, and the criticality of potent Google reviews in leveraging your local service ads.
Is your firm striving to achieve lofty revenue targets with a leaner team, a more modest marketing budget, and less operational overhead? Let’s take the journey together as we unveil the secrets of reverse-engineering your target revenue and stretching your marketing budget to its fullest potential through sales mastery. We’ll guide you through recognizing the five telling signs that your sales skills might need some polishing. Borrowing insights from the world’s best salespeople—financial advisors—we’ll show you how to up your game. Furthermore, we’ll provide you with an all-encompassing marketing checklist for a self-assessment that could significantly influence your firm’s ability to harness the full potential of internet leads. Tune in for this knowledge-packed episode!
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