Are you ready to skyrocket your law firm’s growth with data-informed strategy? This episode is a game-changer for you. Join us today with Jennifer Goddard, the powerhouse CEO and co-founder of Integrity Marketing Solutions, as she uncovers the nuts and bolts of a strategic fourth-quarter marketing audit. Jennifer guides us through tracking financials in top accounting software and shows us how to understand and leverage client acquisition costs in planning for a break-out 2024.
Ever wondered how to streamline your new client acquisition while enhancing lead flow? Jennifer shares valuable insights on this and delves into the often-overlooked importance of attributing acquisition costs accurately. The labyrinth of client acquisition costs and attribution is made simple in this conversation. Alongside, Jennifer explains various attribution models – from the default Google Analytics model to first interaction attribution and time decay – and how they can alter the way we credit a sale to an online interaction.
But that’s not all. In the concluding segment, Jennifer shares her expertise on measuring and optimizing website engagement. She uncovers the secret to understanding how your audience interacts with your website and how you can tweak it for better performance. Distinguishing between conversions and new clients, she further enlightens us on using attribution models to track online sales and actions. This episode is a treasure trove of insights for those looking to make astute decisions and sidestep common pitfalls in their law firm’s marketing strategy. So tune in, absorb, and get ready to revolutionize your firm’s financial health.
GET ALL THE BONUS MATERIALS: Google Drive
Grow Value and Sell-ability in Your Firm
Quid Pro Quo helps lawyers build law firms as a business that have value and can be sold.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Video version on YouTube
Book your free Discovery Call with my team.
