The Power of Disruption to Grow Your Estate Planning Practice

Posted on: July 31, 2023• By: Jennifer Goddard

Do you want to grow your estate planning practice? Most lawyers answer YES to that question. But the follow-up is a little more complicated: How much do you love your practice? If you’re a lawyer, that may be a funny question for you. I talk to lawyers every day, and follow all the major groups […]

New Podcast Episode: Unlocking Digital Marketing Mastery for Estate Planning and Elder Law Attorneys

Posted on: July 10, 2023• By: Jennifer Goddard

Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue? If so, then this week's podcast release is for you! I am thrilled to share with you the first in my three-part weekly series on The Marketing […]

Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023• By: Jennifer Goddard

Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022• By: Jennifer Goddard

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022• By: Jennifer Goddard

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021• By: Jennifer Goddard

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

What To Do About a Bad Review

Posted on: February 17, 2020• By: Jennifer Goddard

Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]

The Estate Planning Marketing Hamster Wheel

Posted on: February 11, 2020• By: Jennifer Goddard

One of the most frustrating aspects of estate planning marketing is the toll it often takes on the attorneys and their personal lives. It's not just about serving clients ... which, honestly is stressful enough. It's about managing referral relationships, staying in touch and making each one feel valued and special ... carving out time […]

Estate Planning and Elder Lawyers Need a New Sales Process

Posted on: February 15, 2019• By: Jennifer Goddard

I’m going to be brutally honest for a second. Right now there are thousands of estate planning and elder law attorneys who want to make 2019 the year they grow their practice to six or seven figures. They want to engage their ideal clients at profitable fees that reflect the value of the work they […]

How to Market an Estate Planning Law Firm ... And Take Back Your Control

Posted on: February 3, 2019• By: Jennifer Goddard

Have you ever walked away from a lunch meeting with a financial advisor wishing there were some other way … any other way … to market your estate planning practice? Don’t get me wrong. Referrals are great, especially when they flow naturally from great relationships with clients and allied professionals. But going out there every […]

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