Do you want to grow your estate planning practice? Most lawyers answer YES to that question. But the follow-up is a little more complicated: How much do you love your practice? If you’re a lawyer, that may be a funny question for you. I talk to lawyers every day, and follow all the major groups […]
Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue? If so, then this week's podcast release is for you! I am thrilled to share with you the first in my three-part weekly series on The Marketing […]
Exciting news! We have launched a marketing podcast for estate planning, probate and elder law attorneys, The Marketing Lawcast! This podcast will be your go-to source for growing your law firm. As a marketing maven and advocate for law firms, I will be your guide you to unparalleled success. This podcast is designed to deliver bite-sized, […]
Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.
Digital Marketing Workshop for Estate Planning and Elder Law Attorneys The biggest challenge of marketing an estate planning or elder law firm is the constant need for new leads. A new free workshop from digital agency, Integrity Marketing Solutions (IMS), offers lawyers the tools they need to maximize lead flow in 2023 by dialing-in their […]
From Jennifer Goddard, CEO Client acquisition costs for lawyers have skyrocketed over the past few years. Across-the-board, lawyers and law firms are paying more just to generate leads and acquire clients. On average, trusts and estates attorneys spend between $50 and $350 per lead generated, and $500 to $2,000 to acquire a new client. While […]
Today, I want to do more than just "wish" you a Happy New Year. Of course, I wish all the best for you and yours in 2023 ... but I want to go a few steps further and help ensure next year is your best yet! A lot has changed in digital marketing for lawyers […]
On behalf of everyone here at IMS, I wish you the happiest of holidays and may 2023 be your best year yet! Throughout this year, we have been truly blessed with amazing clients, and honored to be part of your successful journeys. And of course, your good health, well-being, and fitness are paramount to your […]
There's more to marketing an estate planning law firm than just a website ... but a great estate planning website is the hub of your online marketing efforts. It should attract your ideal clients, position you as the market leader, and convert qualified prospects into bonafide leads, calls, and initial consultations. In other words, effective […]
Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.