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The Marketing Lawcast: A Solo Lawyer’s Guide to Elder Law and Online Marketing

The Marketing Lawcast: A Solo Lawyer’s Guide to Elder Law and Online Marketing

Posted on: September 27, 2023 By: Jennifer Goddard
With Guest Attorney John McNair How does a solo attorney build a successful elder law practice? This week on The Marketing Lawcast podcast, I visit with attorney (and IMS client) John McNair of Dallas. This episode turns out to be a complete guide to elder law marketing! First, a little background on John: he is […]
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The Marketing Lawcast: Stephanie Townsend Allala on Building a Successful Law Firm

The Marketing Lawcast: Stephanie Townsend Allala on Building a Successful Law Firm

Posted on: September 20, 2023 By: Jennifer Goddard
Wow, what a ride I just took on our latest podcast episode! 🎙️ I had the absolute joy of chatting with the dynamic Stephanie Townsend Allala. Picture this: a powerhouse journalist diving headfirst into the world of elder law. Sounds like a plot twist, right? That's Stephanie's life, and she spilled all the tea with […]
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The Art and Strategy of Selling a Law Firm: Insights from Victoria Collier

The Art and Strategy of Selling a Law Firm: Insights from Victoria Collier

Posted on: September 13, 2023 By: Jennifer Goddard
aw firms, much like any other business, can be valuable assets with a potential for sale. Yet, the intricacies of selling a law firm differ significantly from other industries. On a recent episode of the Marketing Lawcast, host Jennifer Goddard sat down with Victoria Collier, a former estate planning attorney and current expert on facilitating law firm sales, to shed light on the process and provide invaluable insights.
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How to Succeed at Webinar Marketing for Estate Planning and Elder Law

How to Succeed at Webinar Marketing for Estate Planning and Elder Law

Posted on: August 18, 2023 By: Jennifer Goddard
No doubt you've heard plenty of buzz about webinar marketing for estate planning and elder law attorneys...but do you know how to succeed at webinar marketing? Exciting news here! We've rolled out a brand-new episode over at the Marketing Lawcast, and it's packed with insights. Dive into Webinars: The Secret Weapon in Your Law Firm's […]
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The Power of Disruption to Grow Your Estate Planning Practice

The Power of Disruption to Grow Your Estate Planning Practice

Posted on: July 31, 2023 By: Jennifer Goddard
Do you want to grow your estate planning practice? Most lawyers answer YES to that question. But the follow-up is a little more complicated: How much do you love your practice? If you’re a lawyer, that may be a funny question for you. I talk to lawyers every day, and follow all the major groups […]
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New Podcast Episode: Unlocking Digital Marketing Mastery for Estate Planning and Elder Law Attorneys

New Podcast Episode: Unlocking Digital Marketing Mastery for Estate Planning and Elder Law Attorneys

Posted on: July 10, 2023 By: Jennifer Goddard
Are you ready to redefine your estate planning or elder law practice? Are you prepared to accelerate growth, pump up your average fee, and significantly increase your revenue? If so, then this week's podcast release is for you! I am thrilled to share with you the first in my three-part weekly series on The Marketing […]
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Finally! A Marketing Podcast for Estate Planning, Probate and Elder Law

Finally! A Marketing Podcast for Estate Planning, Probate and Elder Law

Posted on: June 22, 2023 By: Jennifer Goddard
Exciting news! We have launched a marketing podcast for estate planning, probate and elder law attorneys, The Marketing Lawcast! This podcast will be your go-to source for growing your law firm. As a marketing maven and advocate for law firms, I will be your guide you to unparalleled success. This podcast is designed to deliver bite-sized, […]
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Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023 By: Jennifer Goddard
Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.
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Free Internet Marketing Workshop for Elder Law and Trusts Attorneys

Posted on: February 19, 2023 By: Jennifer Goddard
Digital Marketing Workshop for Estate Planning and Elder Law Attorneys The biggest challenge of marketing an estate planning or elder law firm is the constant need for new leads. A new free workshop from digital agency, Integrity Marketing Solutions (IMS), offers lawyers the tools they need to maximize lead flow in 2023 by dialing-in their […]
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Lawyer Client Acquisition Costs Skyrocketing

Lawyer Client Acquisition Costs Skyrocketing

Posted on: January 3, 2023 By: Jennifer Goddard
From Jennifer Goddard, CEO Client acquisition costs for lawyers have skyrocketed over the past few years. Across-the-board, lawyers and law firms are paying more just to generate leads and acquire clients. On average, trusts and estates attorneys spend between $50 and $350 per lead generated, and $500 to $2,000 to acquire a new client.  While […]
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.