Kentucky's legal market encompasses thriving cities like Louisville, Frankfort, Lexington, Ashland, and Elizabethtown, as well as smaller towns and rural communities. To succeed in these diverse markets, you need laser-focused marketing strategies.
Integrity Marketing Solutions delivers unparalleled digital marketing services to elevate your law firm's online presence and drive results across Kentucky. Our industry-leading marketing solutions have a proven track record of generating strong returns on investment for law firms in a variety of markets. We'll work closely with you to develop a customized marketing plan that meets your unique needs, sets you apart from the competitive, and establishes your reputation as the go-to thought leader in your market.
Compliance with your state bar's advertising rules is on the bigger challenges for lawyers, especially when it comes to internet marketing, websites and social media. This is another reason to work with the legal marketing professionals at IMS, we have nearly 30 years of experience navigating the ever-changing rules and understand how even small mistakes in the choice of language could have big consequences.
The Kentucky Rules of Professional Conduct regulate lawyer advertising to ensure that legal services are promoted ethically and accurately. While the rules do not cover every detail of online marketing, they provide a general framework that applies to websites, social media, testimonials, and other forms of internet marketing.
Rule 7.1 - Communications Concerning a Lawyer's Services: Lawyers are prohibited from making false or misleading statements about their services. This applies to all forms of advertising, including websites, social media, and other online platforms. False statements may include unsubstantiated comparisons or any information that might create unrealistic expectations for clients.
Rule 7.2 - Advertising: Lawyers may advertise their services, but they must follow specific guidelines. Any advertisement, including websites and social media, must contain the name and office address of at least one responsible lawyer. Additionally, the advertising lawyer must maintain a copy of the advertisement for two years following its dissemination.
Rule 7.3 - Solicitation of Clients: Direct solicitation of potential clients is restricted in Kentucky. Lawyers cannot solicit clients through real-time electronic contact, such as instant messaging or live chat, without a prior professional or personal relationship.
Rule 7.4 - Communication of Fields of Practice and Specialization: Lawyers may communicate their areas of practice, but they cannot claim to be a "specialist" unless they have been certified by an organization approved by the Kentucky Bar Association. This rule applies to websites, social media, and other online marketing materials.
Testimonials: While not explicitly addressed in the Kentucky Rules, testimonials should follow the guidelines outlined in Rules 7.1 and 7.2 to ensure that they are not false or misleading. This may include verifying the accuracy of client statements and disclosing if the testimonial was solicited or if any compensation was provided.
Social Media: Lawyers should maintain professionalism on social media platforms and avoid misleading or false statements, in line with Rule 7.1. They should also be cautious about soliciting clients, as outlined in Rule 7.3, and avoid discussing specific cases or confidential information.
Kentucky's Rules of Professional Conduct apply to all forms of online marketing, including websites, social media, testimonials, and other internet marketing materials.
By integrating the perfect blend of these cutting-edge solutions, we'll create a powerful marketing strategy tailored to your law firm's specific goals and market dynamics.
Choose Integrity Marketing Solutions to unlock your law firm's full potential in Louisville, KY, and throughout Kentucky. Partner with us and experience the difference of our personalized, data-driven approach to digital marketing for legal professionals. Let's work together to achieve lasting success for your practice.