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Don't Fall for the Big Lie

Posted On: February 7, 2019

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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Holy cow. Every time I open my email inbox or Facebook feed, there’s a law firm coach talking about another trick, hack or “secret formula” to grow the estate planning or elder law firm of your dreams.

Coaches who say that if you just track certain (secret) key performance indicators (KPIs), you’ll experience amazing growth … and solve all your problems.

Coaches who keep preaching tired, old strategies because they’re too lazy to learn what’s working now. They teach you to grow your referral network, even though they KNOW that’s giving up your power, freedom and control over your own law firm and career … relying on the kindness of strangers to secure your financial freedom.

They have yet another costly, time-consuming way to get you in front of people doing live workshops … even though they KNOW that workshop attendance is sinking while costs are escalating …

To all the liars telling estate planning and elder lawyers what to do …

The jig is up.

Those guys are just dinosaurs facing extinction … trying to squeeze a few more dollars out of you before they fall into a tar pit and disappear.

The truth is that following their advice drains your bank account and cheats your future!

Every moment you spend chasing no-win referrals, schlepping around to seminars … your law firm is literally dying.

Clients who need your help can’t find you. They either go to your competitors, or they simply ignore their problems and suffer the consequence.

Your competitors are gaining traction, filling their war chests with money and stealing away your best future clients.

Trust me: you don’t need ANY of those old, tired strategies to build a great law firm. Read how a FAST GROWTH strategy nearly bankrupted one "successful" lawyer.

Here’s what you SHOULD be focusing on:

  • How are you attracting new clients? Is it consistent? Predictable? Does it run like clockwork? Or does it depend on luck?
  • Are you engaging new clients at premium price points? Can you do it in the FIRST conversation? If not, why not?
  • Are you serving those clients in a way that meets their needs, delivers a great experience for them, AND total freedom for you?

Here’s the truth: there is NO document drafting software, trick, or hack that’s going to enable you to do ANY of that.

You need a start-to-finish strategy to attract, convert and deliver new clients.

Without that, you’re going to stay stuck.

Imagine a system that automatically attracts the exact clients who most need your help, who value a relationship with their personal attorney, and are willing to pay premium fees …

  • A system that puts you back in control of your time, your law firm and your own financial future …
  • That supports you with forward-thinking coaching and cutting-edge technology …
  • A system that generates profits, not problems …
  • Freedom instead of frustration …
  • And a community of like-minded lawyers who support and share your journey.

When it comes to a start-to-finish strategy for attracting the right clients, at the right price, and puts you in complete control...Integrity Marketing Solutions is the best in the business.

None of our competitors are leveraging cutting-edge technology. None of them give you freedom and control. None of them deliver the goods or have our world-class support.

And none of them CARE about your results as much as we do, period.

That’s why you should book a call now. We’ll get on the phone for about 45 minutes. You’ll tell us what’s not working, and we’ll help you craft a plan to create the income, freedom and lifestyle you want … now and tomorrow.

GROW A GREAT LAW FIRM

Estate Planning and Elder Law Practice Growth Advisors

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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.