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The State of Digital Marketing for Law Firms

Posted On: December 29, 2022

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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Today, I want to do more than just "wish" you a Happy New Year. Of course, I wish all the best for you and yours in 2023 ... but I want to go a few steps further and help ensure next year is your best yet!

A lot has changed in digital marketing for lawyers over the past few years. You may have noticed there's a lot more competition for space on Google's page one ... that social media is over-crowded and client acquisition costs are going up.

Here's the good news ... we've got your back!

Because we work with firms all across the country, we have access to a treasure trove of data feedback. We've monitored, aggregated and analyzed what's really happening out there ... what's working, and what's not.

And the bottom line? What's really working?

It depends ...

It depends on your market and how competitive things are in your local market. It depends on how much authority, trust and momentum you have already built up ... and so many other factors!

There are still best practices to follow in every aspect of law firm marketing ... but the exact strategy that will work best for YOU, in THIS MOMENT will depend on so many variables.

Now, you can use your Essential Solution system to deploy the EXACT strategy, at the EXACT moment that will work best for you to achieve your goals.

We're calling this approach, "Pay as You Go, Build As Your Grow."

We start with a strategic marketing plan ... before we write a single line of code ... we'll collaborate on your unique 12-month strategy. Then, we'll build the Essential Solution SYSTEM to attract, capture, nurture and convert new leads. With your plan and system in place, we'll then deploy the tools, strategies and components to get you to that next level ... from advanced SEO campaigns to webinar funnels, sales training, email marketing, and social media management to referral marketing and even online courses that build referrals, educate clients, and generate revenue!

If you're ready to make next year your best yet, book a call with my team and let's make it happen!


Book now!


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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.