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Marketing Your Estate Planning Law Firm: Ramp Up NOW

Posted On: October 2, 2020

By: Jennifer Goddard

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Written by: Jennifer Goddard

Jennifer Goddard is CEO and co-founder of IMS. She has been at the helm of the agency since its start-up in 1995. Jennifer specializes in helping estate planning and elder lawyers grow 7-figure firms with digital marketing. Jennifer has a bachelor's degree in journalism from the University of Missouri-Columbia and a master's degree in business administration from Michigan State University.
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Marketing an Estate Planning Law Firm

Think it's too late in the year to ramp up marketing your estate planning law firm?

Think again ...

Here's a story you may remember from the 2020 Super Bowl (and you know I love my KC Chiefs!)

Top of the fourth quarter.

The Kansas City Chiefs are down 20-10 behind the San Francisco 49ers.

The small-market team is led by Andy Reid, a coach who had never won a Super Bowl, and 24-year-old quarterback, Patrick Mahomes.

Here's what USA Today had to say about Mahomes when the Chiefs drafted him back in 2017:

Calling Mahomes a project is a major understatement. He’s nowhere near ready to play in the NFL. And, honestly, he may never be. Between his inconsistent accuracy due to poor mechanics, his tendency to bail from clean pockets and his lack of field vision, he’s going to leave as many big plays on the field as he creates.

And yet ...

The Chiefs pulled off one of the Super Bowl's greatest comebacks, scoring three touchdowns and driving 190 yards ... in the last eight minutes of the fourth quarter!

And ... that was the THIRD time in the post-season that the Chiefs overcame double-digit deficits to win in the fourth quarter.

The fourth quarter.

That's exactly where you are right now. Top of the fourth quarter ... 2022.

And even if you're down double-digits, your absolute best chance to win is NOW!


Here is the #1 reason why you can still pull off the greatest come-back of your estate planning or elder law career ... and ramp up your marketing right NOW!

Your Competitors Are Falling Apart

The unspoken secret to the Kansas City Chiefs' comeback Super Bowl win? The 49ers basically fell apart. It was the fourth quarter ... and it seems both football teams and law firms have a tendency to blow off the fourth quarter.

Lots of lawyers have already set the cruise-control and are just going to coast into the end of the year.
If you take action NOW -- you will blow right past them like the Chiefs over the 49ers!

Ramp Up Marketing for Your Estate Planning Law Firm ... Now!

Get your digital, online marketing team out on the field!

Get a step-by-step guide to get you going in my brand new Master Class.


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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.