Local Services Ads, Google Maps and SEO Give Estate Planning and Elder Law Attorneys the Winning Edge

Posted on: March 19, 2023• By: Jennifer Goddard

Google's Local Services Ads (LSA) are a strong driver of leads and new clients for estate planning and elder law attorneys. A marketing strategy to incorporate LSAs with strong search engine optimization (SEO) and a strategy to show up in the local pack on Google maps can capture more than 80 percent of online search in a local market.

Free Internet Marketing Workshop for Elder Law and Trusts Attorneys

Posted on: February 19, 2023• By: Jennifer Goddard

Digital Marketing Workshop for Estate Planning and Elder Law Attorneys The biggest challenge of marketing an estate planning or elder law firm is the constant need for new leads. A new free workshop from digital agency, Integrity Marketing Solutions (IMS), offers lawyers the tools they need to maximize lead flow in 2023 by dialing-in their […]

Lawyer Client Acquisition Costs Skyrocketing

Posted on: January 3, 2023• By: Jennifer Goddard

From Jennifer Goddard, CEO Client acquisition costs for lawyers have skyrocketed over the past few years. Across-the-board, lawyers and law firms are paying more just to generate leads and acquire clients. On average, trusts and estates attorneys spend between $50 and $350 per lead generated, and $500 to $2,000 to acquire a new client. While […]

The State of Digital Marketing for Law Firms

Posted on: December 29, 2022• By: Jennifer Goddard

Today, I want to do more than just "wish" you a Happy New Year. Of course, I wish all the best for you and yours in 2023 ... but I want to go a few steps further and help ensure next year is your best yet! A lot has changed in digital marketing for lawyers […]

Wishing You Good Wealth ... And Good Health in the New Year

Posted on: December 21, 2022• By: Jennifer Goddard

On behalf of everyone here at IMS, I wish you the happiest of holidays and may 2023 be your best year yet! Throughout this year, we have been truly blessed with amazing clients, and honored to be part of your successful journeys. And of course, your good health, well-being, and fitness are paramount to your […]

Keys to Effective Estate Planning Website Design

Posted on: September 15, 2022• By: Jennifer Goddard

There's more to marketing an estate planning law firm than just a website ... but a great estate planning website is the hub of your online marketing efforts. It should attract your ideal clients, position you as the market leader, and convert qualified prospects into bonafide leads, calls, and initial consultations. In other words, effective […]

Hit the Wall Growing Your Estate Planning Law Firm?

Posted on: September 5, 2022• By: Jennifer Goddard

I've got a brand new free training showing you exactly how to get over t he wall and grow your estate planning or elder law firm.

Estate Planning Marketing Strategies That Work to Grow a Great Law Firm

Posted on: August 31, 2022• By: Jennifer Goddard

Why Marketing Is So Important for Estate Planning Estate planning law firms provide an invaluable service to their clients, helping people protect their assets and ensure that their wishes are carried out after they pass away. However, estate planning lawyers face a unique challenge when it comes to marketing. Because estate planning services often are […]

Grow a Great Law Firm!

Posted on: August 2, 2022• By: Jennifer Goddard

If you're like me, you're about sick and tired of all the conflicting advice we get about fitness and nutrition. Is KETO the miracle diet ... or just a fast pass to high cholesterol and heart disease? Am I supposed to run or lift weights? And what about intermittent fasting ... is my whole problem […]

How Are You Doing?

Posted on: July 20, 2022• By: Jennifer Goddard

By Jennifer Goddard, CEOLaw Firm Growth Advisor How are you doing? Are you doing okay? Some might consider "doing okay" to be awesome right now, considering everything that's going on in the world today. But can I ask you some personal questions? When you decided to go to law school … did you do that […]

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