Grow Your Law Firm Revenue AND Take Back Your Health

Posted on: July 5, 2022• By: Jennifer Goddard

If you’re like most of my clients, you started out the year with two primary goals: to grow your revenue and take back your health. Those were the two most important and most commonly-mentioned goals among our estate planning and elder lawyers when we polled back in January. “Double my revenue.” “Take back my health.” […]

Beware of Backlink Schemes for Your Estate Planning Website

Posted on: May 11, 2022• By: Jennifer Goddard

Let’s talk SEO -- search engine optimization for your estate planning website. More specifically, let’s talk about backlink strategies and LOCAL SEO. What is LOCAL SEO and why is it so important for estate planning and elder law websites? Here’s the deal: SEO, or search engine optimization, is the process of optimizing a website for […]

ONE-DAY VIRTUAL EVENT: How to Succeed at Webinar Marketing ... Even on a Tight Budget

Posted on: February 2, 2022• By: Jennifer Goddard

Savvy estate planning and elder lawyers are crushing it with webinar marketing! Everybody had to pivot in 2020 ... but lawyers who succeed with webinar marketing say they will NEVER go back to hosting live workshops. This strategy is just too good. It's the LEVERAGE they've been looking for to finally scale up their revenue […]

Dropping the Professor Role in Estate Planning and Elder Law

Posted on: January 21, 2022• By: Jennifer Goddard

Sales Training for Lawyers Pays Off ... For Clients AND For You We got this message today from a grateful client who saw the power of the "doctor frame" when meeting with prospective clients. "James Campbell, thank you for your support around sales and the coaching you gave me last week. I took it to […]

How to Generate $300k in the Next 90 Days

Posted on: January 13, 2022• By: Jennifer Goddard

You know that you don't have to be miserable to succeed as a lawyer, right? Just checking in on that one because I see a lot of resignation among lawyers. Resignation that lawyers have to choose between quality of life and financial success. But ... that's a false dilemma! My clients choose BOTH and succeed at […]

Busy Dad Builds Seven-Figure Estate Planning Practice

Posted on: October 19, 2021• By: Jennifer Goddard

Nick Lambros knew what he wanted ... and what he didn't want. An estate planning attorney in Rhode Island, Nick came to us with a challenge. He wanted to build a profitable, wealth-generating law firm. He wanted to provide for his family ... make sure his kids could get great educations and graduate with zero […]

Is Money the Pain Point in Your Estate Planning Practice?

Posted on: October 8, 2021• By: Jennifer Goddard

I was visiting with an estate planning attorney from Texas today. She said she called because she wanted to "find out more about digital marketing..." But I know no one ever really schedules a call just to learn more about marketing ... somewhere, there is always a pain point behind the call. In her case, […]

You Don't Have to Get Back on the Seminar Marketing Treadmill

Posted on: October 6, 2021• By: Jennifer Goddard

I just got off the phone with someone who is anxious about ramping up his seminar marketing again … I mean he has anxiety about it. He’s starting to see the ads in his market again … free lunch, free dinner, even free bottles of wine … Come learn about wills and trusts … The carnival call resumes […]

Are You Making a $12M Mistake In Your Estate Planning Law Firm?

Posted on: October 5, 2021• By: Jennifer Goddard

If you're telling yourself that "it's best" to stay small ... Or that you're here to "serve," not make a lot of money ... Read on because I need you to know what’s at stake here. I want to be very clear about the high cost of settling for … less. Less money. Less impact. […]

Five Mistakes That Keep Estate Planning Lawyers Broke

Posted on: September 8, 2021• By: Jennifer Goddard

You never meant to take a vow of poverty when you opened your estate planning or elder law practice ... but sometimes it just feels that way, right? The truth is that most lawyers in estate planning and elder law struggle to create personal wealth ... and the irony is that the very people who […]

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