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Estate Planning Leads -- Do You Have Enough?

Estate Planning Leads -- Do You Have Enough?

Posted on: June 23, 2020 By: Jennifer Goddard
Estate planning leads are the lifeblood of an elder law or estate planning lawyer. If you're not talking to a potential new estate planning client at least every week day, your firm is in trouble. So, let me ask the single most important question about the health of your firm: How are you managing your […]
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What Estate and Elder Law Attorneys Must Do Now

What Estate and Elder Law Attorneys Must Do Now

Posted on: June 8, 2020 By: Jennifer Goddard
It’s a relatively safe bet that when you were planning for 2020, you didn’t have a contingency option for “Global Pandemic.” And yet … here we are. While the initial panic may have subsided, it does look like we will be living with COVID-19 … and it’s emotional and economic fall-out … for quite some […]
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Facebook Advertising: Test or Die

Facebook Advertising: Test or Die

Posted on: May 6, 2020 By: Jennifer Goddard
We're seeing an explosion of Facebook advertising popping up from lawyers, new to the platform and anxious to drive revenue during these difficult times. The biggest question I have when I see boosted posts and hasty invitations to live events is -- I wonder what their testing budget was for this campaign? Before you start throwing […]
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What To Do About a Bad Review

What To Do About a Bad Review

Posted on: February 17, 2020 By: Jennifer Goddard
Reviews are essential to your law firm marketing success ... but what about the bad review? First, just a quick refresher on why online reviews are so important to your law firm marketing. Google loves Google reviews (reviews that are submitted directly on their platform)! Google does not share their algorithms with us, but webmasters […]
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Law Firm Branding: How to Get Unstuck

Law Firm Branding: How to Get Unstuck

Posted on: February 12, 2020 By: Jennifer Goddard
Law firm branding can seem mysterious and challenging ... which may be why attorneys tend to ignore their brand messaging. Like most challenges, ignoring your branding will come back to haunt you later, especially when you're trying to scale your revenue, boost profits and leverage your time! To help you get back on track, WealthCounsel […]
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The Estate Planning Marketing Hamster Wheel

The Estate Planning Marketing Hamster Wheel

Posted on: February 11, 2020 By: Jennifer Goddard
One of the most frustrating aspects of estate planning marketing is the toll it often takes on the attorneys and their personal lives. It's not just about serving clients ... which, honestly is stressful enough. It's about managing referral relationships, staying in touch and making each one feel valued and special ... carving out time […]
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Making Your Website Handicap Accessible

Making Your Website Handicap Accessible

Posted on: September 10, 2019 By: Jennifer Goddard
Is your website handicap accessible? By now you’ve probably heard the news, but if you haven’t, I’m here to enlighten you. In a growing trend businesses, including small law firms, are being sued for the lack of accessibility on their website.  So What’s the Big Deal? You may be wondering if this is a ploy […]
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The Step-by-Step Game Plan to Grow a Profitable and Enjoyable Estate Planning Law Practice

The Step-by-Step Game Plan to Grow a Profitable and Enjoyable Estate Planning Law Practice

Posted on: May 14, 2019 By: Jennifer Goddard
The first quarter of this year is over … is your estate planning practice on-track to meet your revenue and profit goals? It’s not too late ... but it is time to stop procrastinating and get down to the serious work of marketing your estate planning or elder law practice now. If you’re not yet […]
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From Struggling to $40k in One Week ... In Less Than Six Months?

From Struggling to $40k in One Week ... In Less Than Six Months?

Posted on: May 2, 2019 By: Jennifer Goddard
This is a true story about our client "Susan." She is a solo practitioner in estate planning and elder law. She loves helping her clients solve some of life’s biggest challenges. But here’s the thing … After nearly ten years on her own she was still struggling to show a profit from her law firm. […]
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Estate Planning Attorney Tells His Story: The Fall-Out of Referral-Based Marketing

Estate Planning Attorney Tells His Story: The Fall-Out of Referral-Based Marketing

Posted on: March 29, 2019 By: Jennifer Goddard
I had coffee this morning with an estate attorney whose practice is stuck because of the fall-out of referral-based marketing. Brilliant lawyer, excellent business man … But the conventional wisdom about how to grow an estate planning law firm has failed him. You know the drill. All the “experts” say you grow an estate planning […]
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Disclaimer: Growing a small law firm to six or seven figures (or more) is not easy. The journey is both challenging and exhilarating. At every step you may be tempted to quit. Those who succeed are committed, coach-able and resourceful. If that’s you, let’s talk.